A) History of Syrma

Syrma is part of the Tandon group, which established its first manufacturing unit in 1976 to produce floppy drives for IBM. The unit was South Asia’s first hard disc drive (HDD) manufacturing unit at the time. Syrma’s Chairman, Mr Sandeep Tandon, has over two decades of experience in the electronics industry. By the year 2000, the group had diversified into high-volume electronics manufacturing services for the world’s leading IT corporations.

Among the group’s products are printed circuit boards (PCBs), magnetic disc drives, magnetic coils, RFID tags, and so on. SGS’s promoters have more than three decades of experience in the electronics manufacturing industry, with operations spread across 11 manufacturing facilities. The company is led by four founders who also serve as directors. The company’s promoters are professionally qualified and hold degrees in electronics engineering/management from prestigious institutions. Mr J S Gurjal, who founded SGS, is now the Managing Director of Syrma.

Acquisitions of SGS and Perfect ID

Syrma has acquired a 20% stake in SGS in November 2020. In FY21, Rs.92.04 crore was invested in Syrma by private equity funds and other shareholders, partly as equity and partly as preference capital, for the purpose of inorganic growth through the acquisition of SGS. Previously, SGS was to be merged with Syrma; however, the merger was called off, and Syrma now owns 100% of SGS. The former SGS promoters now own 9.23 percent of Syrma, for a total of 37 percent.

SGS, founded in 1986, is an Indian EMS firm that primarily assembles PCBs for its customers. Syrma and SGS have no overlap in terms of customer and geographical profile, thereby diversifying the segment and client profile on a consolidated basis. In October 2021,

Syrma also acquired a 75% stake in Perfect ID India Private Limited. PerfectID now manufactures RFID label tags and passive inlay tags in addition to its existing capabilities for manufacturing RFID hard tags, expanding its RFID product portfolio.

Products of the Company:

1. RFID Tags – They offer a complete catalog of high-performance LF/HF/UHF epoxy or silicone tags designed for extended use under even the harshest conditions.

2. RFID Readers – They also provide RFID solutions include custom tags, readers, and software for various applications, such as asset tracking, product authentication, and performance measurement.

3. Critical Communication Solutions:

The Critical Communication division of the company was established in 2001 as 3G Wireless Communications Pvt Ltd, a market leader in the Indian Two-way radio market and a well-known name in the radio industry. Later, it was merged into Syrma Technology Pvt. Ltd, which continued to support public safety, oil and gas, and paramilitary forces in the Digital Radio Communication domain. 

4. Printed circuit board assemblies

They make PCBAs which are used in products manufactured in the automotive, medical, industrial, IT and consumer products industries, and shall include box-build products.

5. They also make Custom Magnetic Chokes, Magnetic Inductors and Magnetic Transformers. These electromagnetic and electromechanical parts are used in products manufactured in the automotive, industrial appliances, consumer appliances and healthcare industries, among others. 

Considering the advancement of electric vehicles, the company has also commenced manufacturing of controllers of the EV battery management systems in 2020. 

B) Manufacturing Units of Syrma IPO

They currently operate through 11 strategically located manufacturing facilities in India’s north (Himachal Pradesh, Haryana, and Uttar Pradesh) and south (Andhra Pradesh) (i.e. Tamil Nadu and Karnataka).

The manufacturing facilities in Tamil Nadu are in a special economic zone, and the manufacturing facility in Haryana is part of the Electronic Hardware Technology Park scheme, which allows companies to receive certain tax and other benefits for the products manufactured at these facilities.

C) R&D Facility of Syrma IPO

They have three dedicated R&D facilities, two of which are in India, in Chennai, Tamil Nadu, and Gurgaon, Haryana, and one in Stuttgart, Germany. The R&D facilities are outfitted with cutting-edge research and development infrastructure. They are also supported by a team of 106 full-time employees dedicated to engineering and R&D as of March 31, 2022.

D) Revenue Contribution from Different Industries (in Fy22)

Automotive = 20%
Consumer = 21%
Healthcare = 13%

Industrial = 35%

IT = 10%

Railways  & Others = 1%

E) Marque Customers of Syrma IPO

TVS Motor Company Limited, A. O. Smith India Water Products Pvt. Ltd., Robert Bosch Engineering and Business Solution Pvt Ltd, Eureka Forbes Limited, CyanConnode Limited, Atomberg Technologies Private Limited, Hindustan Unilever Limited, and Total Power Europe B.V. 

F) How they get Raw Material Supply?

They have a strong supplier network to back them up. In Fiscal 2022, they have purchased raw materials and components from 1,669 suppliers. Aside from India, suppliers are located in 21 countries, including the United States, Singapore, and China.

In 2022, they have imported 74% of the raw material. This means that the company is heavily reliant on imported raw materials. Furthermore, the recent depreciation of the rupee, as well as the increase in the cost of imported items due to higher freight charges, will have an impact on the company’s gross margin.

In the last 3 years, the Gross Margins have reduced from 44% to 28%.