Nazara Technologies IPO
It is one of the leading mobile games company headquartered in Mumbai, which is engaged in the acquisition of, value addition to and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America.
The Company operations comprise of a Subscription business, Freemium business, and Esports business.
The Company independent subsidiaries are Next Wave Multimedia, NODWIN GAMING and their investee companies include Hashcube Inc., Mastermind Sports Limited, Moonglabs Technologies Private Limited and HalaPlay Technologies Private Limited.
Nazara has diversified business models and comprises of Subscription, Freemium, eSports, Skill-Based Gaming in India and Chance based Gaming business in Kenya, Africa.
a) Subscription: Under this model, they depend upon telecom companies in India. Telecom companies offer gaming subscriptions to their subscriber base, which focussed on offering easy to play games. To address the low propensity to pay, the subscription services were offered through sachet pricing, with daily, weekly and monthly subscriptions and payment were collected by the Telecom carriers and they shared on average 50% revenue to the service providers like Nazara.
b) Freemium: Under this model, the company develops popular games and upload them on play and app store, from where it can be easily downloaded for free by mobile users. Users while using these games come across ads. These ads are the revenue source for Nazara Tech. So more popular the game, the more will be the revenue.
c) Play and Win: These are skill-based games where players compete against other players and win cash. The subscribers pay for playing games. This is how Nazara Tech earns revenue. Ex: sports fantasy
d) E-Sports or Competitive gaming: Under this model, amateur players watch the live stream of the match being played by the professional players on OTT platforms & listen to live commentary. This is a very new concept. Let us understand this in detail. We all watch a live cricket match on TV or OTT platforms like Hotstar. The company like Star Sports buys live streaming rights of a cricket match from the company/board who is organizing cricket. This is how the company/board who is organizing cricket earns revenue. Star Sports then earn from ads etc. Now imagine, a game like PUBG, played by professionals in the indoor stadium and live streaming is shown on television or the OTT platform. Imagine you are sitting at home watching live games. This is the new concept that is picking up with a lot of pace in India. The company like Nazara will organize such games and sell media rights to players like Star Sports and earn revenue. Nazara Tech is aiming to make a battery of these games which can be played by professionals. eSports is the fastest growing sports entertainment format among competitive gamers and Nazara has over 80% share of the Indian market through its majority stake in Nodwin.
Key Strengths and Growth in Future:
a) The company believes their ability to understand local gamer behavior in designing games and innovatively incorporating local, licensed, intellectual property to drive the growth of our network of games is one of our key strengths.
b) Their localized gamer insights are reflected in the popularity of some of their mobile games on the Google Play Store, such as, ‘World Cricket Championship 2’, ‘Chhota Bheem Race’, and ‘Motu Patlu Game’.
c) They believe that Nodwin Gaming is one of the leading enablers in the Indian Esports market with a first-mover advantage. In addition to hosting and managing IP based gaming events such as the ESL India Premiership and Dew Arena by ESL, Nodwin Gaming also partners with other brands to create multiple gaming events intellectual properties in India, such as Mountain Dew Arena, Indian Gaming Show and Asus ROG Masters.
Objects of the Nazara Technologies IPO:
Nazara Technologies IPO Details:
|Open Date:||Mar 17 2021|
|Close Date:||Mar 19 2021|
|Face Value:||₹ 4 Per Equity Share|
|Issue Type:||Book Building|
|Issue Size:||581 Cr.|
|Lot Size:||13 Shares|
|Issue Price:||₹ 1100-1101 Per Equity Share|
|Listing Date:||Mar 30 2021|
Promoters And Management:
Financials of Nazara Technologies IPO: