Apeejay Surrendra Park Hotels Limited IPO

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Introduction to the Company:

This Company , a prominent player in India’s hospitality sector, stands as the eighth largest hotel chain with asset ownership, boasting an inventory of approximately 1,300 rooms as of September 30, 2023. This constitutes 2.80% of the total 45,800 rooms owned by chain-affiliated hotels nationwide. With over 55 years of expertise, the company has established a strong foothold in the hospitality business.

Brand Portfolio:

The company operates under distinctive brands, each catering to different market segments:

  1. “THE PARK”: Positioned as an upscale luxury boutique brand, it focuses on unique design, style, and service.
  2. “THE PARK Collection”: Targets the luxury hotel category with small luxury properties, emphasizing personalized guest experiences.
  3. “Zone by The Park”: An upper midscale brand designed for price and design-conscious customers.
  4. “Zone Connect by The Park”: An extension of the “Zone by The Park” brand, sharing its spirit and design philosophy.
  5. “Stop by Zone”: A newly launched economy motel brand offering convenient accommodation with essential amenities.

Market Presence and Differentiation:

The company’s PAN-India presence with a diverse portfolio allows it to cater to a wide range of customers. The differentiation strategy, particularly for “Zone by The Park” developed for India’s tier 2 and tier 3 cities, incorporates modern design with local influences. This approach is in line with the company’s vision of “Leadership through Differentiation”, focusing on delivering superior operating performance and curated guest experiences.

Food and Beverage Operations:

The company operates 81 restaurants, nightclubs, and bars, contributing significantly to the total income. With award-winning brands like Zen, Someplace Else, Tantra, and Roxy, the food and beverage segment is a major revenue driver, showing resilience and diversification in the company’s earnings.

Conclusion:

The Company has successfully positioned itself as a versatile and innovative player in the hospitality sector. Its diverse brand portfolio, PAN-India presence, and strong emphasis on unique experiences and design have set it apart in the competitive landscape. The company’s focus on profitability, return on capital employed, and long-term stakeholder benefits underlines its commitment to sustainable growth and market leadership.

Objects of the Apeejay Surrendra Park Hotels Limited IPO:

A) The company proposes to utilise the Net Proceeds of INR 600 Cr towards funding the following objects: i. Repayment/ prepayment, in full or in part of certain outstanding borrowings availed by the Company; and ii. General corporate purposes B) OFS ( 320 Cr)

Apeejay Surrendra Park Hotels Limited IPO Details:

Open Date: Feb 05 2024
Close Date: Feb 07 2024
Total Shares: 59354838
Face Value: ₹ 1 Per Equity Share
Issue Type: Book Building
Issue Size: 920.00 Cr.
Lot Size: 96 Shares
Issue Price: ₹ 147 - 155 Per Equity Share
Listing At: NSE,BSE
Listing Date: Feb 12 2024

Promoters And Management:

Priya Paul, serving as the Chairperson and Executive Director of the Company, has an impressive career spanning over 35 years in the hospitality sector. Her educational journey includes a Bachelor’s degree in Arts from Wellesley College, Massachusetts, and advanced programs from Harvard University’s Graduate School of Business Administration and INSEAD, France. Joining the Apeejay Group as a Marketing Manager in 1988, Priya has been a vital part of the company, ascending to leadership roles since 2003. Her contributions to the industry have been widely recognized, earning her numerous awards including the prestigious Padma Shri in 2012, the Chevalier de l’Ordre National du Merite in 2013, and several accolades from national and international organizations. Additionally, her business acumen has been acknowledged with multiple nominations for the ‘Businesswoman of the Year’ by the Economic Times, and she was listed among India’s top 50 most powerful businesswomen by Fortune India in 2020. Her inclusion in the Power List 2021 by Hotelier India further highlights her significant impact on the hospitality industry. Karan Paul, a Non-Executive Director and Promoter of the Company, holds a Bachelor’s degree in arts from Brown University, USA. With around 31 years of experience, he has significantly contributed to various sectors, including shipping, real estate, logistics, financial services, tea plantations, FMCG, and education. A member of several esteemed trade organizations, Karan also serves as a director for the West Bengal Tourism Development Corporation Limited. His leadership in the Apeejay Surrendra Group since 1992 has earned him prestigious accolades such as Italy's ‘Order of the Star of Italian Solidarity’ in 2006, the ‘Karmaveer Puraskaar’ in 2012, and the ‘Karmaveer Puraskaar Maharatna Award 2019’. In addition, the Calcutta Management Association honored him with the Business Leadership Award in 2019 for his entrepreneurial initiatives and achievements. Vijay Dewan, the Company's Managing Director, oversees management and administration under the Board's guidance. With a master's in organic chemistry from Garhwal University and a post-graduate diploma in hotel management from the Oberoi School, supplemented by courses from Cornell and Harvard Universities, Dewan brings over 32 years of hospitality experience. Joining the company in 1991, he has held significant roles, including Chairman of the CII West Bengal State Council (2019-2020) and the CII Eastern Region (2021-2022), and is a current National Council Member of CII and a Managing Committee Member of HRAEI.

Financials of Apeejay Surrendra Park Hotels Limited IPO:

A. Balance Sheet
Particular (In Million) Mar-21 Mar-22 Mar-23
Equity Share Capital 174.66 174.66 174.66
Reserves 5,188 4,910 5,382
Borrowings 5,934 6,227 5,669
Trade Payables 503 444 566
Other Liabilities 1,003 996 1,826
Total Liabilities 7,441 7,667 8,061
Net Block 8,425 8,255 8,194
Capital Work in Progress 275 292 346
Investments 1,415 1,407 1,815
Other Assets 2,106 2,130 2,336
Total NC Assets 12,221 12,084 12,690
Receivables 195 190 261
Inventory 99 101 135
Cash & Bank 104 93 172
Other Assets 184 285 360
Face value 1 1 1
B. Profit & Loss Statement
Particular (In Million) Mar-21 Mar-22 Mar-23
Sales 1,788 2,550 5,061
Food and beverages consumed 272 354 687
Change in Inventory -1 0 -0.7
Employee Cost 552 642 995
Other Expenses 852 1,100 1,792
Other Income 115 128 183
Depreciation 377 401 493
EBITDA 228 583 1,771
EBITDA Margin 12.78% 22.86% 34.99%
Interest 569 600 623
Profit before tax -868 -418 655
Tax -109 -136 174
Net profit -759 -282 481
NPM (%) -39.88% -10.53% 9.16%
C. Cash Flow Statement
Particular (In Million) Mar-21 Mar-22 Mar-23
Cash From Operating Activity
Profit From Operation 52 556 1,752
Receivable -5 3 -79
Inventory 17 -1 -34
Payable 26 -33 130
Other WC Items 178 85 -47
Working Capital Changes 216 54 -31
Direct Taxes -3 -29 42
Net Cash Inflow from Operating Activity 266 581 1,763
Cash from Investing Activity
Fixed assets purchased -414 -274 -421
Fixed assets sold 0.9 9 3
Inter-corporate deposits -2 -0.6 -21
Other investing items 162 45 17
Net cash inflow from investing activities -253 -221 -421
Cash from Financing Activity
Proceeds from borrowings 991 1,272 1,851
Repayment of borrowings -676 -998 -2,408
Intrest paid fin -336 -575 -581
Other financing items -32 -72 -123
Net Cash Flow -40 -12 80

Comparison With Peers:

Name of the Company Revenue (In Crore) PAT (In Crore) EPS ( in Rs) P/E CMP Mcap (In Crore)
Apeejay Surrendra Park Hotels Limited 506 48 2.25 68 155 3,307
Chalet Hotels Limited 1128 183 8.94 66.2 778 15,990
Lemon Tree Hotels Limited 875 141 1.45 85.9 141 11,171
Indian Hotels Company Limited 5,810 1,053 7.06 63.7 492 70,040
EIH Limited 2,019 329 5.03 44.9 328 20,543
SAMHI Hotels Limited 739 -339 -39.68 N/A 192 4,195
* All the data is as per FY23.

Recommendation on Apeejay Surrendra Park Hotels Limited IPO:

Review and Recommendation of Park Hotels by IZ team is 5/10 Introduction: An Overview of the Hospitality Industry Surge The hospitality industry, closely intertwined with tourism, has witnessed a remarkable resurgence post-COVID-19. An analysis of hotel stocks in the past year reveals substantial multi-bagger returns, reflecting a highly optimistic market outlook. This resurgence sets an ideal backdrop for the upcoming IPO of Park Hotels. Park Hotels’ IPO Timing and Financial Strategy The timing of Park Hotels' IPO is strategically positioned to capitalize on the industry's positive momentum. The company plans to raise INR 600 Cr through its IPO, with a significant portion (INR 550 Cr) earmarked for debt reduction. This debt retirement is expected to save approximately INR 62 Cr in annual interest costs, significantly strengthening the company's financial position. The Park Hotel Portfolio: A Competitive Edge Park Hotels boasts a portfolio of 1300 rooms, accounting for 2.80% of the total rooms owned by chained affiliated hotels in India as of September 30, 2023. The company operates under renowned brands such as “THE PARK,” “Zone by The Park,” and others, leveraging over 55 years of expertise in the hospitality industry. This strong brand presence and diverse portfolio place Park Hotels in a competitive position within the industry. Revenue Streams: Diversification and Stability Approximately 40% of Park Hotels' income is derived from its Food and Beverage (F&B) segment, with the remaining 60% coming from hotel bookings. The company also operates ‘Flurys’, a premium retail chain in the F&B business, boasting one of the industry's highest EBITDA margins at 17.18%. With 73 outlets across India, Flurys adds a robust and profitable dimension to Park Hotels' revenue stream. Market Competition and Outlook Despite the inherent competition in the hotel and restaurant industries, Park Hotels' diversified revenue model, combined with high margins in the restaurant business, positions it favorably in the market. Given the current positive industry trends, Park Hotels is poised for a successful performance on the bourses. Conclusion: Park Hotels’ Promising Future In conclusion, Park Hotels’ strategic IPO timing, coupled with its strong brand presence, diverse portfolio, and robust financial planning, positions it well to leverage the booming hospitality sector. The company's unique blend of hotel and F&B services, along with its plan to reduce debt, sets the stage for a promising future in the hospitality industry.

Lead Manager of Apeejay Surrendra Park Hotels Limited IPO:

  1. Axis Bank Limited
  2. ICICI Securities Limited
  3. JM Financial Consultants Private Limited

Registrar of Apeejay Surrendra Park Hotels Limited IPO:

  1. Link Intime India Private Limited

Company Address:

Apeejay Surrendra Park Hotels Limited 17, Park Street, kolkata 700 016 Phone: +91 33 2249 9000 Email: investorrelations @asphl.in Website: https://www.theparkhotels.com/

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