Apeejay Surrendra Park Hotels Limited IPO
Introduction to the Company:
This Company , a prominent player in India’s hospitality sector, stands as the eighth largest hotel chain with asset ownership, boasting an inventory of approximately 1,300 rooms as of September 30, 2023. This constitutes 2.80% of the total 45,800 rooms owned by chain-affiliated hotels nationwide. With over 55 years of expertise, the company has established a strong foothold in the hospitality business.
Brand Portfolio:
The company operates under distinctive brands, each catering to different market segments:
- “THE PARK”: Positioned as an upscale luxury boutique brand, it focuses on unique design, style, and service.
- “THE PARK Collection”: Targets the luxury hotel category with small luxury properties, emphasizing personalized guest experiences.
- “Zone by The Park”: An upper midscale brand designed for price and design-conscious customers.
- “Zone Connect by The Park”: An extension of the “Zone by The Park” brand, sharing its spirit and design philosophy.
- “Stop by Zone”: A newly launched economy motel brand offering convenient accommodation with essential amenities.
Market Presence and Differentiation:
The company’s PAN-India presence with a diverse portfolio allows it to cater to a wide range of customers. The differentiation strategy, particularly for “Zone by The Park” developed for India’s tier 2 and tier 3 cities, incorporates modern design with local influences. This approach is in line with the company’s vision of “Leadership through Differentiation”, focusing on delivering superior operating performance and curated guest experiences.
Food and Beverage Operations:
The company operates 81 restaurants, nightclubs, and bars, contributing significantly to the total income. With award-winning brands like Zen, Someplace Else, Tantra, and Roxy, the food and beverage segment is a major revenue driver, showing resilience and diversification in the company’s earnings.
Conclusion:
The Company has successfully positioned itself as a versatile and innovative player in the hospitality sector. Its diverse brand portfolio, PAN-India presence, and strong emphasis on unique experiences and design have set it apart in the competitive landscape. The company’s focus on profitability, return on capital employed, and long-term stakeholder benefits underlines its commitment to sustainable growth and market leadership.
Objects of the Apeejay Surrendra Park Hotels Limited IPO:
Apeejay Surrendra Park Hotels Limited IPO Details:
Open Date: | Feb 05 2024 |
Close Date: | Feb 07 2024 |
Total Shares: | 59354838 |
Face Value: | ₹ 1 Per Equity Share |
Issue Type: | Book Building |
Issue Size: | 920.00 Cr. |
Lot Size: | 96 Shares |
Issue Price: | ₹ 147 - 155 Per Equity Share |
Listing At: | NSE,BSE |
Listing Date: | Feb 12 2024 |
Promoters And Management:
Financials of Apeejay Surrendra Park Hotels Limited IPO:
Particular (In Million) | Mar-21 | Mar-22 | Mar-23 |
Equity Share Capital | 174.66 | 174.66 | 174.66 |
Reserves | 5,188 | 4,910 | 5,382 |
Borrowings | 5,934 | 6,227 | 5,669 |
Trade Payables | 503 | 444 | 566 |
Other Liabilities | 1,003 | 996 | 1,826 |
Total Liabilities | 7,441 | 7,667 | 8,061 |
Net Block | 8,425 | 8,255 | 8,194 |
Capital Work in Progress | 275 | 292 | 346 |
Investments | 1,415 | 1,407 | 1,815 |
Other Assets | 2,106 | 2,130 | 2,336 |
Total NC Assets | 12,221 | 12,084 | 12,690 |
Receivables | 195 | 190 | 261 |
Inventory | 99 | 101 | 135 |
Cash & Bank | 104 | 93 | 172 |
Other Assets | 184 | 285 | 360 |
Face value | 1 | 1 | 1 |
Particular (In Million) | Mar-21 | Mar-22 | Mar-23 |
Sales | 1,788 | 2,550 | 5,061 |
Food and beverages consumed | 272 | 354 | 687 |
Change in Inventory | -1 | 0 | -0.7 |
Employee Cost | 552 | 642 | 995 |
Other Expenses | 852 | 1,100 | 1,792 |
Other Income | 115 | 128 | 183 |
Depreciation | 377 | 401 | 493 |
EBITDA | 228 | 583 | 1,771 |
EBITDA Margin | 12.78% | 22.86% | 34.99% |
Interest | 569 | 600 | 623 |
Profit before tax | -868 | -418 | 655 |
Tax | -109 | -136 | 174 |
Net profit | -759 | -282 | 481 |
NPM (%) | -39.88% | -10.53% | 9.16% |
Particular (In Million) | Mar-21 | Mar-22 | Mar-23 |
Cash From Operating Activity | |||
Profit From Operation | 52 | 556 | 1,752 |
Receivable | -5 | 3 | -79 |
Inventory | 17 | -1 | -34 |
Payable | 26 | -33 | 130 |
Other WC Items | 178 | 85 | -47 |
Working Capital Changes | 216 | 54 | -31 |
Direct Taxes | -3 | -29 | 42 |
Net Cash Inflow from Operating Activity | 266 | 581 | 1,763 |
Cash from Investing Activity | |||
Fixed assets purchased | -414 | -274 | -421 |
Fixed assets sold | 0.9 | 9 | 3 |
Inter-corporate deposits | -2 | -0.6 | -21 |
Other investing items | 162 | 45 | 17 |
Net cash inflow from investing activities | -253 | -221 | -421 |
Cash from Financing Activity | |||
Proceeds from borrowings | 991 | 1,272 | 1,851 |
Repayment of borrowings | -676 | -998 | -2,408 |
Intrest paid fin | -336 | -575 | -581 |
Other financing items | -32 | -72 | -123 |
Net Cash Flow | -40 | -12 | 80 |
Comparison With Peers:
Name of the Company | Revenue (In Crore) | PAT (In Crore) | EPS ( in Rs) | P/E | CMP | Mcap (In Crore) |
Apeejay Surrendra Park Hotels Limited | 506 | 48 | 2.25 | 68 | 155 | 3,307 |
Chalet Hotels Limited | 1128 | 183 | 8.94 | 66.2 | 778 | 15,990 |
Lemon Tree Hotels Limited | 875 | 141 | 1.45 | 85.9 | 141 | 11,171 |
Indian Hotels Company Limited | 5,810 | 1,053 | 7.06 | 63.7 | 492 | 70,040 |
EIH Limited | 2,019 | 329 | 5.03 | 44.9 | 328 | 20,543 |
SAMHI Hotels Limited | 739 | -339 | -39.68 | N/A | 192 | 4,195 |
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