Zomato is a technology platform connects customers, restaurant partners and delivery partners, serving their multiple needs. Customers use this platform to search and discover restaurants, read and write customer generated reviews and view and upload photos, order food delivery, book a table and make payments while dining-out at restaurants.
On the other hand, they provide restaurant partners with industry-specific marketing tools which enable them to engage and acquire customers to grow their business while also providing a reliable and efficient last mile delivery service. They also operate a one-stop procurement solution, Hyperpure, which supplies high quality ingredients and kitchen products to restaurant partners. They also provide delivery partners with transparent and flexible earning opportunities.
According to RedSeer, Zomato is one of the leading Food Services platformsin India in terms of value of food sold, as of December 31, 2020. During Fiscal 2020, 41.5 million average MAU visited platform in India. As of December 31, 2020, they were present in 526 cities in India, with 350,174 Active Restaurant Listings. The mobile application is the most downloaded food and drinks application in India in each of the last three years since 2018 on iOS App store and Google Play combined, as per App Annie’s estimates.
Zomato Platform Offerings
1. Food Delivery– According to RedSeer, Zomato is consistently gained market share over the last four years to become the category leader in the food delivery space in India in terms of GOV from October 1, 2020 to March 31, 2021. Zomato have experienced rapid growth in food delivery in India with the Orders increasing by 13.2 times from 3 Crores in Fiscal 2018 to 40 Crores in Fiscal 2020 and Zomato GOV (Gross Order Value) growing 8.4 times from ₹1334 Crores in Fiscal 2018 to ₹11220 Crores in Fiscal 2020.
2. B2B Supplies (Hyperpure)
Hyperpure is Zomato farm-to-fork supplies offering for restaurants in India. They source fresh, hygienic, quality ingredients and supplies directly from farmers, mills, producers and processors to supply to the restaurant partners, helping them make their supply chains more effective and predictable, while improving the overall quality of the food being served.
Zomato started started Hyperpure in 2019 and are growing rapidly. In the month of December 2020, we supplied to over 6,000 restaurant partners across six cities in India. Hyperpure helps us increase our engagement with restaurant partners on its platform, and in turn retain and grow our loyalty with them.
Ecosystem of Zomato Business
1. Customers: food delivery allows customers a convenient, on-demand solution to search and discover local restaurants, order food, and have it delivered reliably and quickly. On an average, 10.7 million customers ordered food every month on our platform in India in Fiscal 2020 with an average monthly frequency of over three times.
2. Delivery partners: Zomato is one of India’s largest hyperlocal delivery networks in terms of number of delivery partners as of December 31, 2020, according to RedSeer. They had 161,637 Active Delivery Partners during the month of December 2020. In Fiscal 2020.
3. Restaurant partners – On an average, in Fiscal 2020, they had 131,233 Active Food Delivery Restaurants every month. Restaurants are the backbone of the business, and Zomato strongly believe that they can only be viable if they help the restaurant industry grow and succeed more than what it could do without us.
Zomato Journey and its business model?
Understanding Unit Economics of Zomato and Financial Analysis
Zomato Valuation and Like Price Band?
Objects of the Zomato IPO:
Zomato IPO Details:
|Open Date:||Jul 14 2021|
|Close Date:||Jul 16 2021|
|Total Shares:||123 Cr|
|Face Value:||₹ 1 Per Equity Share|
|Issue Type:||Book Building|
|Issue Size:||9375 Cr.|
|Lot Size:||195 Shares|
|Issue Price:||₹ 72-76 Per Equity Share|
|Listing Date:||Jul 27 2021|
Promoters And Management:
Financials of Zomato IPO: