Sunrise Efficient Marketing Limited IPO
i. Mr. Lejas Hemantrai Desai, the promoter of Sunrise Efficient Marketing Limited started his journey in the year 2002, as a sole proprietorship concern named as “Sunrise Marketing & Services” which was into the business of selling lighting products of Asian Electronics Limited as Authorized Dealers (Agents) for their Energy Saving Lighting Products like T-5 Tube lights, highway and streetlights etc.
ii. In 2011, the compnay diversified into Consumer Goods (FMCG Division) and acted as distribution for Pepsico for 40% of Geography in Surat. Since its inception in 2002, Sunrise Marketing & Services diversified into other product categories like:
– Industrial Oils – Gulf Oil Lubricants India Ltd,
– VF Drives – Yaskawa (the Japanese giant brand) VF Drives,
– Geal Boxes – Redicon Power, Elecon
– Pumps (Domestic, Agriculture and Industrial Series)
iii. The Company is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user. Currently, they are authorized dealer of 138 manufacturers.
iv. The Company has started selling of motors under its own brand “Synchro Plus”
i. Large & Diverse Product Portfolio.
ii. Established relationships with institutional customers.
iii. Quality Assurance and Control.
iv. Experienced Promoter and skilled workforce.
Objects of the Sunrise Efficient Marketing Limited IPO:
Sunrise Efficient Marketing Limited IPO Details:
|Open Date:||Mar 30 2022|
|Close Date:||Apr 05 2022|
|Face Value:||₹ 10 Per Equity Share|
|Issue Type:||Fixed Price Issue IPO|
|Issue Size:||16.7 Cr.|
|Lot Size:||1000 Shares|
|Issue Price:||₹ 121 Per Equity Share|
|Listing At:||BSE SME|
|Listing Date:||Apr 13 2022|
Promoters And Management:
Financials of Sunrise Efficient Marketing Limited IPO:
|Particulars (in Lakhs)||Sep-21||Mar-21|
|Cost of Materials Consumed||2,409||2,421|
|Employee Benefits Expense||84||76|
|Profit before tax||417||25|
|Total Tax Exps||106||8|
|No. of shares||50||50|