i. Incorporated in 1989 and having more than 33 years of experience in the distribution of ICT products in India, the Company commenced operations with the manufacturing of peripherals. With the liberalization of the Indian IT sector in 1991, they transitioned to the distribution of ICT products of global technology brands in India.

ii. The company primarily operate the following two business verticals:

Personal Computing, Enterprise and Cloud Solutions (“PES”): Under this vertical we distribute personal computing devices, enterprise solutions, embedded designs/ products and cloud computing

Lifestyle and IT essentials (“LIT”): This includes the distribution of products such as
(i) components that include graphic cards, central processing units (“CPUs”) and motherboards;
(ii) storage and memory devices;
(iii) lifestyle peripherals and accessories that include keyboard, mice, web cameras, monitors, wearables, casting devices, fitness trackers and gaming accessories;
(iv) power equipment such as UPS and invertors; and
(v) networking and mobility devices

iii. Their pan-India distribution network comprises 50 branches that operate for sales and as service centers and 62 warehouses. Through their branches and warehouses, they are able to cover 730 locations in India.

iv. The company distribute products primarily through the following channels:

(i) General Trade: Includes Hybrid Resellers who sell to online marketplaces and retail channels, regional distributors (“RDs”), stockist partners or sub-distributors, retailers, brand stores, system integrators (“SIs”), original equipment manufacturers (“OEMs”) and corporate resellers who sell to corporate customers, all of which are collectively referred to as “Channel Partners”. As of September 30, 2022, we had an ecosystem of 8,657 customers.

(ii) Modern Trade: Includes large format retail (“LFR”), multi-format retail (“MFR”) and small format retail (“SFR”) chains

(iii) E-Commerce: Includes certain of India’s leading online marketplaces.

Competitive Strengths

(i) Leading and fastest growing Indian distribution partner for information and communications technology products.
(ii) Pan-India and multi-channel distribution footprint backed by dedicated in-house infrastructure
(iii) Long-term relationships with marquee global technology brands supported by committed engagement strategy with customers