Pramara Promotions Limited IPO

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i. Pramara Promotions is engaged in the business of ideation, conceptualization, designing and manufacturing and marketing of promotional products and gift items for our clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media and others. They help their clients in promoting their products and services to their customers and they believe that they play a vital role in their brand promotion and sales.

ii. Their service and product offerings include manufacturing of plastic promotional products and toys, designing and manufacturing of non-plastic items from their approved vendors across categories. The company believes that they offer the largest portfolio of corporate gifting items and promotional products across categories like plastic, steel ware, silicon rubber, paper printed, glassware, toys of all kinds, tin products, apparel and accessories, etc. Since inception, they have designed and manufactured around 5000 products.

iii. They have also expanded their product offerings by launching their brand “Toyworks” with an aim to foray into the toy retail space. Further, the compant has also launched its brand “Tribeyoung”, a private label exclusively for ecommerce with product offering of toys, sporting goods and accessories.

iv. Their basic raw material includes plastic resins-pp, abs, hips, k resin, pet and they procure their raw materials based on market availability, pricing and quality through distributors channel namely through domestic suppliers such as local vendors.

v. Pramara Promotions also manufacture the products under an OEM arrangement, where they manufacture products such as water bottles, pens, etc which are branded with company’s logo or design and used as their promotional merchandise.

Competitive Strengths
i. We have an established track record
ii. We have strong product designing and development capabilities backed by technical expertise
iii. We have a cost-efficient operating structure

Objects of the Pramara Promotions Limited IPO:

The Company proposes to utilize the Net Proceeds from the Issue towards the following objects: 1. Funding the working capital requirements; and 2. General corporate purposes

Pramara Promotions Limited IPO Details:

Open Date: Sep 01 2023
Close Date: Sep 05 2023
Total Shares: 2,424,000
Face Value: ₹ 10 Per Equity Share
Issue Type: Fixed Price Issue IPO
Issue Size: 15.27 Cr.
Lot Size: 2000 Shares
Issue Price: ₹ 63 Per Equity Share
Listing At: NSE Emerge
Listing Date: Sep 13 2023

Promoters And Management:

ROHIT LAMBA is the Chairman and Managing Director of the Board of the Company. He has been associated with the Company since its incorporation. He holds a bachelor’s degree in commerce from the University of Bombay. For more details, please refer “Risk Factors -Reliance has been placed on declarations furnished by Rohit Lamba, the Chairman and Managing Director for details of his profile included in this Draft Prospectus” on page 24. He has over 15 years of experience in the line of the business of the Company. SHEETAL LAMBA is the Whole-Time Director of the Company. She has been associated with the Company since its incorporation. She holds a bachelor’s degree in commerce from the University of Bombay. She has over 15 years of experience in the line of the business of the Company. SANKET LAMBA is a Non-Executive Director of the Company. He has been appointed by the Company w.e.f. September 22, 2022. He holds a bachelor’s degree in commerce from Mumbai University. He has been employed as a co-pilot in a well-known airline company.

Financials of Pramara Promotions Limited IPO:

Pariculares ( In Lakhs )
Revenue from Operations 4,078 4,916 5,006
Other Income 18 27.1 113
Total Revenue 4,096 4,943 5,119
Cost of Materials Consumed 3,287 3,725 3,676
Employee Benefits Expense 251 241 305
Other Expenses 158 331 379
EBITDA 400 646 760
Depreciation & Amortisation 86 93 103
Finance Cost 256 359 398
EBIT 313 553 656
OPM (%) 9.76% 13.07% 14.84%
PBT 45 195 258
Tax 12 60 36
PAT 33 135 223
NPM (%) 0.81% 2.72% 4.35%
No.of Shares 90.35 90.35 90.35
EPS 0.36 1.48 2.46

Comparison With Peers:

Note: - There are no listed companies in India that is engaged in a business similar to this Company.

Lead Manager of Pramara Promotions Limited IPO:

  1. Fedex Securities Limited

Registrar of Pramara Promotions Limited IPO:

  1. Bigshare Services Private Limited

Company Address:

A 208 Boomerang Equity Bussi Park CTS No 4 ETC Chandivali Farm Road Sakinaka Andheri East Mumbai – 400072, Maharashtra, India

Discussion on Pramara Promotions Limited IPO:

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