1. Nureca is basically a B2C (Business to Customer) type of company wherein they sell home healthcare and wellness product.

2. Founded in 2016, the company is promoted by Sanjay Goyal, and Aryan Goyal, who were also promoters in troubling company Nectar Life Sciences along with their father Mr. Sanjiv Goyal. However, just before the IPO i.e. in Oct-2020, both the sons have resigned from Nectar Life Sciences, gifted shares to their father and signed a family partition deed.

Read about Nectar Life Sciences here

3. Products of the Naureca

(i) Chronic Device Products – which includes products such as blood pressure monitors, pulse oximeters, thermometers, nebulizers, self monitoring glucose devices, humidifier and steamers.

(ii) Orthopedic Products – which includes rehabilitation products such as wheelchairs, walkers, lumbar and tailbone supports and physiotherapy electric massagers.

(iii) Mother and Child Products – which includes products such as breast pumps, bottle sterilizers, bottle warmers, car seats and baby carry cots.

(iv) Nutrition Supplements – which includes products such as fish oil, multivitamins, probiotics, botin, apple cider and vinegar.

(v) Lifestyle Products – which includes products such as smart scales, aroma diffusers and fitness tracker.

Naureca sells its products under the brand name of Dr. Trust., Dr. Physio and Trumom. You can check the reviews of the products on Amazon to know more about them.

4. How they sell?

Naureca sells products via third party e-commerce websites such as Flipkart, Amazon etc. retailers and distributors and through its own website dtrust.in

5. Manufacturing?

Naureca do not have any manufacturing of their own. They procure products from third-party manufacturers as per their own design and specification requirements.

6. Financial Performance

The revenue from operations on a consolidated basis was ;

3MFY21 = 30 Crores (during corona time, the demand for Oximeter, and other medical equipment’s rises manifolds as people can’t venture out for regular checkups and Oxygen needs to be monitored on daily basis for corona patient)

FY20 = ₹99 Crores
FY19 = ₹61 Crores
FY18 = ₹20 Crores

The revenue from operations has grown at a CAGR of 122.68% during Fiscal 2018 to 2020.

7. Regulations

The medical line of business in which company is selling products is highly regulated. Most of the products before selling in the market have to be passed by Indian Food and Drugs Administration. Moreover, the manufacturing facilities and processes used by the suppliers for manufacturing Nureca products should be approved by the FDA and their respective regulators.

8. Industry Analysis

a) Healthcare expenditure per Capita in India was Rs. 5460 in 2019, which places total health expenditure at 3.5% of GDP, much lower than the global average of 11%. m. In 2018, International Monetary fund had identified poor state of public health as the 12th most important hurdle for ease of doing business, ahead of
tax, crime, regulations and policy instability in the country.

b) The Home Health Market in India and neighbouring countries is estimated at ₹ 20,757.0 Cr in 2019 and is expected to grow to ₹ 38,920.7 Cr by 2025 at a CAGR 11.0%. Nutritional Supplements Segment forms ~86% of the total Home Health Market, followed by Chronic Disease Products segment at 6.5%.