Maxposure Limited IPO

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Maxposure is a multifaceted media and entertainment company, excelling in delivering comprehensive services across a range of distribution platforms. The company’s operations are built upon four main pillars: Inflight Entertainment, Content Marketing, Technology, and Advertising. Here’s an overview of each segment:

I. Inflight Entertainment Services

  • Objective: Enhance airline customer experiences with tailored in-flight entertainment (IFE).
  • Activities: Curate, source, license, and adapt content for airlines. Collaboration with content owners and production houses globally.
  • Facilities: Mumbai-based lab offering services like custom edits, metadata creation, duplication, audio enhancement, encoding/transcoding, and post-production.

II. Content Marketing Services

  • Focus: Build engaging brand stories to improve ROI across online and offline platforms.
  • Expertise: Strategy development, content creation, and management of digital campaigns for diverse clients, including private and government sectors.

III. Technology

Maxposure has developed two key technology products:

  • AeroHub: A wireless streaming server (WMS) enabling cost-effective IFE to airlines, reducing traditional inflight screen costs.
  • Smart Trip Planner: A travel planning solution offering customized, live itineraries with unique experiences, using content and Google Mapping.

IV. Advertising

  • Strategy: Monetize marketing materials for clients, differentiating from competitors.
  • Segments: Print and Digital Advertising, Aviation Out-Of-Home (OOH), and Inviseo.
  • Presence: Sales teams in major Indian cities and international hubs.

Service-Distribution and Achievements

  • Transition: Successfully moved from print to digital media marketing, expanding across aviation, travel, government, and hospitality industries.
  • Innovations: Include curated IFE systems, patented on-board communication solutions, inflight magazines, and strategic ambient advertising.
  • AeroHub Solution: A hardware solution for low-budget airlines to stream content wirelessly.
  • Client Portfolio: Diverse, including private and government sectors across various industries.

Geographical Reach and Languages

  • Languages: Content services in over 21 languages, including major global and Indian regional languages.
  • Global Operations: Offices in major Indian cities and projects in the Indian subcontinent and the Middle East.

Financials

  • Revenue Contribution: Significant revenues from both domestic and international operations, with detailed figures for 2021-2023.

Leadership and Team Expertise

  • Guidance: Led by Prakash Johari, the Chairman and Managing Director.
  • Teams: Specialized divisions for In-flight Entertainment, Content Marketing, Technology, and Advertising, each with dedicated experts.

Conclusion

Maxposure is a dynamic and innovative company, offering end-to-end solutions in media and entertainment. Its diversified services, technological advancements, and strategic advertising have established it as a leader in its domain, catering to a wide array of clients across multiple industries and geographies.

Objects of the Maxposure Limited IPO:

The Company proposes to utilize the Net Proceeds from the Issue towards the following objects: i. Funding of expenses proposed to be incurred towards obtaining various certifications from the Federal Aviation Administration ("FAA") and the European Union Aviation Safety Agency ("EASA") for Wireless Streaming Server ("AeroHub") and Patented Inviseo tray table (collectively referred to as the "Proposed Products"); ii. Funding working capital requirements of the Company for manufacturing the Proposed Products and the working capital requirements of the company in the ordinary course of business; iii. Prepayment or repayment of all or a portion of certain outstanding borrowings availed by the company; and iv. General Corporate Purposes.
DRHP of Maxposure Limited IPO
RHP of Maxposure Limited IPO

Maxposure Limited IPO Details:

Open Date: Jan 15 2024
Close Date: Jan 17 2024
Total Shares: 6,140,000
Face Value: ₹ 10 Per Equity Share
Issue Size: 20.26 Cr.
Lot Size: 4000 Shares
Issue Price: ₹ 31-33 Per Equity Share
Listing At: NSE Emerge
Listing Date: Jan 22 2024

Promoters And Management:

Prakash Johari, Indian National, aged 43 years, is the Promoter of the Company. He is the Chairman and Managing Director of the Company. He holds a bachelor’s degree (majoring in finance and operation technology management) in science from Boston College, Carroll School of Management. He has been associated with the Company since inception and is responsible for expanding business horizons, corporate strategy, leadership and management, financial performance across verticals, stakeholder relations, innovation and growth, identifying new opportunities and risk management of the Company. Transformational change catalyst who pioneers 'future-proof' strategies and has led the Company from traditional media to a future-ready media & entertainment business. He has been instrumental in identifying areas of growth and expanding intellectual property assets by acquiring Inviseo Tray Table global patents, investments in technology and the Company’s digital transformation. Sweta Johari, Indian National, aged 38 years, is a Whole-time Director of the Company. She holds a bachelor’s degree in commerce from University of North Bengal. She has been associated with the Company since 2017, in the capacity of a manager and grew within the ranks to become VP-APAC-Sales in her career spreading over 6 years before that she has worked TATA AIG for 2 years from 2005 to 2007. She is responsible for client acquisition in the APAC region. She was also appointed as a Director of the Company in the year 2022. Massimo Angelo Antonio Monti, Italian National, aged 52 years, is a Non-Executive Director of the Company. He was enrolled in the University of Catania, Italy for a degree course in medicine and surgery and also has attended Universita Degli Studi Di Pisa, Italy to pursue a bachelor’s degree in philosophy. In the past, he was associated with Hubert Burda Media India Private Limited in the capacity of a chief executive officer, chief operation officer (Asia) of Burda International, Burda Education GmBH in the capacity of a managing director. He was also associated with BL Engineering Solutions Private Limited, Burda Media India Private Limited and Burda Druck India Private Limited, in the capacity of a director. Hubert Burda Media India Private Limited is a 100 % subsidiary of German media group, Hubert Burda Group with a revenue of over €2.921 billion in Fiscal Year 2022. He has significant experience in the field of production, provision and development services, mainly in the field of publishing and printing, production of books and other printed matter and other products for education and development, distribution and logistics.

Financials of Maxposure Limited IPO:

Particulars ( In Lakhs )
2021
2022
2023
6M-FY24
Revenue from Operations 2,016 3,268 3,179 2,016
Other Income 231 53 177 43
Total Revenue 2,247 3,321 3,356 2,059
Cost of material consumed 0 47 116 87
Direct Expenses 1,547 2,200 1,419 540
Employees Benefit Expenses 287 229 462 258
Other Expenses 249 718 638 531
EBITDA 164 126 719 642
Depreciation & Amortisation 36 32 36 25
Finance Cost 79 54 77 29
EBIT 129 94 683 617
OPM (%) 7.31% 3.80% 21.43% 31.18%
PBT 49 40 605 588
Tax 13 5 164 217
PAT 36 35 441 371
NPM (%) 1.61% 1.05% 13.15% 18.01%
No.of Shares 227.40 227.40 227.40 227.40
EPS 0.15 0.15 1.94 1.63

Comparison With Peers:

Name of the Company Revenue (In Crore) PAT (In Crore) EPS ( in Rs) P/E CMP Mcap (In Crore)
Maxposure Limited 32 4 1.94 17.0 33 75
Crayons Advertising Limited 276 17 N/A 31.1 193 472
* All the data is as per FY23.

Lead Manager of Maxposure Limited IPO:

  1. GYR CAPITAL ADVISORS PRIVATE LIMITED

Registrar of Maxposure Limited IPO:

  1. Bigshare Services Private Limited

Company Address:

Maxposure Limited Ground Floor, 62, Okhla Industrial Estate, Phase-3 South Delhi, New Delhi - 110 020, Phone: +91 114 301 1111 Email: info@maxposuremedia.com Website: https://maxposuremedia.com/

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