Lloyds Luxuries Limited IPO

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i. Incorporated in 2013, Lloyds Luxuries are amongst the organized player of salon services and beauty products in India, focused on grooming men to perfection. They own exclusive franchisee of Truefitt & Hill, which is an international brand offering a wide range of beauty products and salon services for men through the luxury barbershops operating across many countries. The brand is exclusively owned by Truefitt & Hill (Gentlemen’s Grooming) Limited, a company registered under the law of England and Wales and having its office in London, United Kingdom.

ii. They began their relationship with Truefitt & Hill in 2013 when they commenced operations of its luxury barber store in Mumbai. Lloyds has subsequently continued to expand its operations and as of March 31, 2022, they operate 14 barber stores under the brand Truefitt & Hill across 7 cities in India. The Company holds the Master Franchise Agreement of “Truefitt & Hill” upto 2043. Under the franchise agreement, the company own exclusive rights to open stores in the brand name of “Truefitt & Hill” either directly or through sub franchisee arrangements in India, Nepal, Sri Lanka, Bhutan, Vietnam, Myanmar and Bangladesh. As of March 31, 2022, they have assigned sub-franchisee of Truefitt & Hill to 12 barber stores operating in 11 cities of India, through which we earn royalty and franchisee income.

iii. In addition, Lloyds has obtained exclusive franchise for MARY COHR in 2019 for 10 years, a French Beauty Salon which has presence across the Globe. Under the exclusive master franchise agreement, they own exclusive rights to open stores in the brand name of “MARY COHR” either directly or through sub franchisee arrangements in India. Currently, they are operating a MARY COHR store at Santacruz, Mumbai.


Competitive Strengths:

  • Use of the established Brand name.
  • Online Business E-commerce and Omni-channel.
  • Prime Location of the salon.

Objects of the Lloyds Luxuries Limited IPO:

The company intends to utilize the proceeds of the Issue to meet the following objects:- i. Financing the expenditure for opening new stores ii. To repay short term borrowings iii. To meet Working Capital requirements iv. General Corporate Purpose v. To meet issue expenses

Lloyds Luxuries Limited IPO Details:

Open Date: Sep 28 2022
Close Date: Sep 30 2022
Total Shares: 6,000,000
Face Value: ₹ 10 Per Equity Share
Issue Type: Fixed Price Issue
Issue Size: 24 Cr.
Lot Size: 3000 Shares
Issue Price: ₹ 40 Per Equity Share
Listing At: NSE Emerge
Listing Date: Oct 11 2022

Promoters And Management:

i. Mr. Prannay Dokkania is the Managing Director of the Company. He has been associated with the Company since 2020. He has completed his Post Graduate Diploma in Management [PGDM] from Sadhana Centre for Management and Leadership Development, Pune, Maharashtra in 2006. He has a work experience of around 18 years in the Retail, Salon and Beauty Industry. He primarily looks after the overall business operations of the Company including strategic, operational, finance and formulation of policies for the business development . He is a process driven person and has a hands on approach. Under his guidance the Company has witnessed continuous growth and has been instrumental in turning around the business. He has been awarded “Rising entrepreneur of the year” from Global Wellness Day Awards 2022. ii. Mr. Shree Krishna Mukesh Gupta is one of the Promoter and the Chairman and Non-Executive Director of the Company. He has been associated with the Company since 2013. He has completed his Bachelor of Science in International Business from Brunel University London, U.K in 2013. He has a work experience of over 7 years in the Salon and Beauty Industry. He is instrumental in formulating and implementing strategy and plays pivotal role in business development, sales, administration and finance functions of the Company. He has the vision to increase the outlets with ongoing healthy profitability in India and has a strong and robust e-commerce presence. He believes in improving skill of the workforce and ensuring they offer the best customer experience. iii. Mrs. Vandini Gupta is the Non-Executive Director of the Company. She has completed her Master of Business Administration (M.B.A) from IESE Business School, University of Navarra, Barcelona, Spain in 2018 and is a Chartered Financial Analyst (CFA) from CFA Institute, Charlottesville, Virginia in 2022. She has over 6 years of experience in various industries such as Financial Services, Hospitality and Retail. She also looks after the strategic and brand marketing operations of Truefitt & Hill as well as Mary Cohr.

Financials of Lloyds Luxuries Limited IPO:

Particulars (in crores) Mar-22 Mar-21 Mar-20
Revenue from operations 20 18.00 27.00
Cost of material consumed 4.00 2.00 4
Change in Inventories -0.80 0.20 -0.90
Employee Benifit Expense 7 5 9
Other Expense 14.00 9.00 14.00
Operating Profit -4 1.80 0.90
OPM% -21.00% 10.00% 3.33%
Finance Cost 1 1 1
Depreciation 2 2 2
Other Income 0.2 0.4 0.5
Profit (Loss) before tax -9 -3 -3
Profit (Loss) for the period -9 -3 -3

Comparison With Peers:

There are no listed companies in India that are engaged in a business similar

Lead Manager of Lloyds Luxuries Limited IPO:

  1. Hem Securities Limited

Registrar of Lloyds Luxuries Limited IPO:

  1. Bigshare Services Private Limited

Company Address:

Lloyds Luxuries Limited Trade World, 'C' Wing, 16th Floor, Kamala City, Senapati Bapat Marg Lower Parel (W), Mumbai 400013 Phone: +91-022-68238888 Email: cs@lloydsluxuries.in Websitehttp://www.lloydsluxuries.in/

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