This company, recently incorporated in December 2022, is engaged in the design, development, manufacturing, and supply of a wide range of pots and planters. This includes products such as plastic indoor and outdoor planters, illuminated planters, decorative planters, roto moulded planters, fiber reinforced plastic (FRP) planters, and an eco series of planters. In addition to these, this company offers related accessories like garden hose pipes and water cans. More recently, the company has expanded into the field of roto moulded outdoor furniture.

This company holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, ensuring quality management, environmental management, and occupational health and safety standards. The product portfolio is extensive, offering more than 500 different variants of pots, planters, and accessories in various sizes and colors. The different product series contribute varied percentages to the total revenue, with the Roto Moulded Series, Grower Series, and Indoor Series being significant contributors.

The manufacturing infrastructure includes two units in Bhiwandi and Pune, Maharashtra, and three stores in Delhi, Pune, and Rajahmundry, Andhra Pradesh. Distribution is further supported by exclusive distributors in Hyderabad, Kolkata, Chandigarh, and Visakhapatnam. An omni-channel approach is utilized for customer engagement and sales, encompassing an online presence on the company website, marketplaces like Amazon and Flipkart, and social media platforms.

Most of the company’s revenue comes from 27 states and Union Territories in India, particularly Maharashtra. There’s also a history of exporting products to various countries, contributing a modest yet significant portion of the revenue.

The company’s manufacturing capabilities have evolved since purchasing its first Rotational Moulding Machine in 2008. The current setup includes four Rotational Molding Machines, 20 Injection Molding Machines, and one Blow Extrusion Machine, supplemented by various handling equipment.

Management of the company is under Hitesh Chunilal Shah, with over 20 years of experience in the industry, and Harshit Hitesh Shah, focusing on the legal and financial aspects of the business. This leadership and the company’s comprehensive product range, manufacturing capabilities, and market reach reflect a robust and dynamic business model in the pots and planters industry.