(i) The company is engaged in manufacturing and marketing of vitrified tiles used majorly for flooring solutions. Its business operations are broadly divided into two product categories:

• Double Charge Vitrified Tiles: Double charge vitrified tiles are tiles that are fed through a press which prints the pattern with a double layer of pigment, 3 to 4 mm thicker than other types of tiles. This process does not permit complex patterns but results in a long-wearing tile surface, suitable for heavy traffic commercial projects.

• Glazed Vitrified Tiles: Glazed vitrified tiles are flat slabs manufactured from ceramic materials such as clay, feldspar and quartz and other additives and fired at high temperatures to ensure high strength and low water absorption. These tiles are coated with glaze materials prior to the firing process.

(ii) Some of its key product development highlights include:
1) 3D Effect in Double Charge Vitrified Tiles
2) Replica of Natural Stones in Double Charge Vitrified Tiles
3) High transparent glaze in weight method for glazed vitrified tiles.

(iii) Domestically, it has PAN India presence (27 states) and internationally it supply products in over 13 countries including Poland, UAE, Bosnia etc

(iv) It has two state-of-the-art manufacturing facilities which are located at Padra and Talod respectively in Gujarat. It has a combined installed production capacity of 1,32,00,000 sq. mt. p.a.

Competitive Strengths
(i) Widespread sales and dealers network
(ii) Wide product portfolio
(iii) Experienced management