DOMS Industries Limited IPO
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- Business Scope and Market Position:
- The company is a holistic creative products company with a leading position in India’s ‘stationery and art’ products market, based on a Technopak Report.
- The company designs, develops, manufactures, and sells a wide range of products, primarily under the flagship brand ‘DOMS.’
- It operates in both domestic and international markets, with a strong brand recall among consumers.
- Product Categories:
- The company classifies its products into seven categories: scholastic stationery, scholastic art material, paper stationery, kits and combos, office supplies, hobby and craft, and fine art products.
- Market Share and Growth:
- Core products like ‘pencils’ and ‘mathematical instrument boxes’ enjoy significant market shares (29% and 30%, respectively).
- The company claims to be the fastest-growing ‘stationery and art material’ products company in India in terms of revenue from Fiscal 2020 to Fiscal 2022.
- Company History and Acquisitions:
- The company’s history dates back to 1973 with the formation of ‘R.R. Industries.’
- It acquired the business of partnership firms, including ‘S. Tech Industries,’ to streamline operations and achieve integration.
- In 2012, the company entered a strategic partnership with FILA, an Italian multinational company in the supply of ‘art materials’ and ‘stationery products.’
- Partnership with FILA:
- The partnership with FILA has facilitated access to international markets, expanded R&D capabilities, and global distribution of the ‘DOMS’ brand.
- There’s an exclusive tie-up with certain entities of the FILA Group for distribution and marketing in specific regions.
- Product Portfolio and Brands:
- Products are marketed under the flagship brand ‘DOMS,’ along with other brand/sub-brands like ‘C3,’ ‘Amariz,’ and ‘Fixyfix.’
- While ‘wooden pencils’ contribute significantly to revenue, the company has diversified its product offerings to minimize dependence on a single product segment.
- Manufacturing Operations:
- The company undertakes manufacturing operations in facilities located in Umbergaon, Gujarat, and Bari Brahma, Jammu and Kashmir.
- Umbergaon Manufacturing Facilities are modern and automated, covering a significant land area. The Jammu Manufacturing Facility focuses on producing wooden slats.
- Vertical integration includes procurement of raw materials, molding, assembling, and integrating sub-assemblies into finished products.
- Expansion and Growth Strategy:
- The company has acquired additional land adjacent to its existing Umbergaon Manufacturing Facilities to support its growth strategy and expand manufacturing capabilities.
Objects of the DOMS Industries Limited IPO:
The net proceeds of the Fresh Issue, i.e., gross proceeds of the Fresh Issue less the offer expenses apportioned to the Company ("Net Proceeds") are proposed to be utilised in the following manner:
1. Proposing to partly finance the cost of establishing a new manufacturing facility to expand its production capabilities for a wide range of writing instruments, watercolour pens, markers, and highlighters.
2. General corporate purposes.
Total number of shares are issues: -
i. Fresh Issue is 4,430,380 shares,
ii. Offer for Sale is 10,759,493 shares.
DOMS Industries Limited IPO Details:
Open Date: | Dec 13 2023 |
Close Date: | Dec 15 2023 |
Total Shares: | 15,189,873 |
Face Value: | ₹ 10 Per Equity Share |
Issue Type: | Book Built Issue IPO |
Issue Size: | 1,200 Cr. |
Lot Size: | 18 Shares |
Issue Price: | ₹ 750 - 790 Per Equity Share |
Listing At: | NSE,BSE |
Listing Date: | Dec 20 2023 |
Promoters And Management:
Gianmatteo Terruzzi, aged 51 years, is the Chairman and Independent Director of the Company. He holds a degree in Economics and Business from the Universita Cattolica Del Sacro Cuore, Milan and is registered as a fiduciary in the Register of Fiduciaries, Republic and Canton of Ticino. He was previously associated with LVT Advisors S.R.L. as its sole director, Egida SRL as a director, I.R.E. 2 S.R.L. as its sole director and Lusben Varazze S.R.L. as chief executive officer.
Santosh Rasiklal Raveshia, aged 47 years, is the Managing Director and one of the Individual Promoters of the Company. He has been associated with the Company since its incorporation as a Director and Promoter. He passed the secondary school certificate examination held by the Maharashtra State Board of Secondary and Higher Secondary Education. He joined R.R. Industries in 2000 and has been its partner since 2002. Further, he has been the partner of S-Tech Industries since 2006. He is primarily involved in all aspects of the business of the Company, including new product development, crafting, and executing go-to market strategies.
Sanjay Mansukhlal Rajani, aged 54 years, is the Whole Time Director and one of the Individual Promoters of the Company. He was sent up for the S.S.C. Exam from Shrimati Gokalibai P. P. High School. He joined R. R. Industries in 1985 and has been its partner since 2011. He is primarily involved in the production and product development of scholastic art and fine art materials in the Company.
Financials of DOMS Industries Limited IPO:
A. Balance Sheet
B. Profit & Loss Statement
C. Cash Flow Statement
Particular (In Million) | Mar-21 | Mar-22 | Mar-23 |
Equity Share Capital | 3.73 | 3.73 | 3.73 |
Reserves | 2,332 | 2,469 | 3,371 |
Borrowings | 973 | 849 | 1,001 |
Trade Payables | 568 | 811 | 870 |
Other Liabilities | 698 | 842 | 1,153 |
Total Liabilities | 2,239 | 2,502 | 3,024 |
Net Block | 1,869 | 1,861 | 2,799 |
Capital Work in Progress | 31 | 40 | 69 |
Investments | 0 | 0 | 15 |
Other Assets | 603 | 627 | 721 |
Total NC Assets | 2,502 | 2,528 | 3,604 |
Receivables | 419 | 492 | 356 |
Inventory | 1,208 | 1,592 | 1,846 |
Cash & Bank | 290 | 158 | 417 |
Other Assets | 156 | 205 | 174 |
Face value | 10 | 10 | 10 |
Particular (In Million) | Mar-21 | Mar-22 | Mar-23 |
Sales | 4,028 | 6,836 | 12,119 |
Raw Material Cost | 2,321 | 4,251 | 7,427 |
Purchases of Stock In Trade | 116 | 137 | 261 |
Change in Inventory | 16 | -68 | -55 |
Employee Cost | 711 | 1,014 | 1,418 |
Other Expenses | 564 | 804 | 1,201 |
Other Income | 60 | 26 | 46 |
Depreciation | 348 | 380 | 407 |
EBITDA | 360 | 723 | 1,913 |
EBITDA Margin | 8.94% | 10.58% | 15.78% |
Interest | 88 | 103 | 119 |
Profit before tax | -76 | 240 | 1,388 |
Tax | -16 | 69 | 359 |
Net profit | -60 | 171 | 1,029 |
NPM (%) | -1.47% | 2.50% | 8.46% |
Particular (In Million) | Mar-21 | Mar-22 | Mar-23 |
Cash From Operating Activity | |||
Profit From Operation | 323 | 748 | 1,924 |
Receivable | -86 | -57 | 135 |
Inventory | 69 | -384 | -255 |
Payable | -82 | 210 | 62 |
Loans And Advances | -1 | -1 | -2 |
Other WC Items | -49 | 26 | 214 |
Working Capital Changes | -149 | -207 | 154 |
Direct Taxes | -22 | -32 | -345 |
Net Cash Inflow from Operating Activity | 152 | 509 | 1,733 |
Cash from Investing Activity | |||
Fixed assets purchased | -230 | -349 | -1,363 |
Fixed assets sold | 66 | 2 | 8 |
Investments purchased | -32 | -1 | -10 |
Investment sold | 0 | 0 | 0.3 |
Investment in subsidiaries | -0.2 | 0 | 0 |
Other investing items | 9 | 11 | 5 |
Net cash inflow from investing activities | -187 | -337 | -1,359 |
Cash from Financing Activity | |||
Proceeds from shares | 0.23 | 0 | 0 |
Proceeds from borrowings | 424 | 63 | 214 |
Repayment of borrowings | -40 | -179 | -68 |
Intrest paid fin | -63 | -79 | -108 |
Dividends paid | 0 | 0 | -56 |
Financial liabilities | -51 | -79 | -74 |
Other financing items | -21 | -31 | -32 |
Net Cash Flow | 214 | -134 | 250 |
Comparison With Peers:
Name of the Company | Revenue (In Crore) | PAT (In Crore) | EPS ( in Rs) | P/E | CMP | Mcap (In Crore) |
DOMS Industries Limited | 1212 | 103 | 16.95 | 46.6 | 790 | 4,794 |
Kokuyo Camlin Limited | 775 | 24 | 2.44 | 42.0 | 168 | 1,683 |
Linc Limited | 487 | 37 | 25.15 | 27.1 | 702 | 1,045 |
Navneet Education Limited | 1,694 | 204 | 9.04 | 26.8 | 144 | 3,270 |
Flair Writing Industries Limited | 942 | 118 | 12.66 | 33.7 | 377 | 3,976 |
Recommendation on DOMS Industries Limited IPO:
Review and Recommendation of DOMS Limited IPO by IZ is 6/10
Overview of DOMS Industries Limited
DOMS Industries Limited, a leader in India’s stationery and art products market, specializes in designing, developing, manufacturing, and selling an array of products under its flagship brand 'DOMS.' The company's presence extends across both domestic and international markets, backed by strong brand recognition.Product Portfolio
DOMS categorizes its products into seven distinct categories: scholastic stationery, scholastic art material, paper stationery, kits and combos, office supplies, hobby and craft, and fine art products. Its core products, particularly pencils and mathematical instrument boxes, command significant market shares of 29% and 30% respectively. The company has demonstrated rapid growth, being the fastest-growing entity in its sector in India from Fiscal 2020 to Fiscal 2022.Historical Background and Strategic Partnerships
Founded in 1973 as 'R.R. Industries,' DOMS has undergone various integrations, including the acquisition of 'S. Tech Industries.' A pivotal move in its growth trajectory was the strategic partnership formed with FILA, an Italian multinational in 2012, enhancing its international reach, R&D, and global distribution capabilities.Manufacturing and Expansion Plans
DOMS operates advanced manufacturing facilities in Umbergaon, Gujarat, and Bari Brahma, Jammu and Kashmir. The company's vertical integration strategy encompasses the entire production process, from raw material procurement to finished goods. To bolster its growth strategy, DOMS has acquired additional land adjacent to its Umbergaon facilities.Use of Issue Proceeds
The net proceeds from the Fresh Issue are earmarked for partly financing a new manufacturing facility, enhancing the production capabilities for writing instruments, watercolour pens, markers, and highlighters.Risks and Challenges
DOMS faces several risks, including product concentration risk, with a significant revenue portion reliant on key products like wooden pencils. Its operational dependence on FILA for export sales and intense competition in the market are other notable challenges.Management Team
Key management personnel include Gianmatteo Terruzzi, Chairman and Independent Director; Santosh Rasiklal Raveshia, Managing Director and Promoter; and Sanjay Mansukhlal Rajani, Whole Time Director and Promoter, each bringing unique skills and experiences to the company.Financial Performance
The financials of DOMS show a steady increase in sales, raw material costs, and employee expenses over the years. The company has demonstrated an impressive EBITDA margin growth from 8.94% in March 2021 to 15.78% in March 2023. Net Profit Margin (NPM) has also significantly improved, turning around from -1.47% in March 2021 to 8.46% in March 2023.Valuation Comparison
In comparison to peers like Kokuyo Camlin Limited, Linc Limited, Navneet Education Limited, and Flair Writing Industries Limited, DOMS Industries Limited appears to be on higher P/E.Lead Manager of DOMS Industries Limited IPO:
Registrar of DOMS Industries Limited IPO:
Company Address:
DOMS Industries Limited
J-19, G.I.D.C,
Opp. Telephone Exchange
Umbergaon – 396 171, Dist. Valsad,
Phone: +91 74348 88445
Email: ir@domsindia.com
Website: https://domsindia.com/
Discussion on DOMS Industries Limited IPO:
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Umeshji any idea on the expected opening price
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