Cyber Media Research & Services Ltd IPO

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i. CMRSL is engaged in ad tech and data analytics business in an industry which is expanding rapidly. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. These together form the pillars of the digital marketing landscape, i.e. they provide proprietary solutions that enable advertisers and publishers to match the right ad with the right user. This drives higher conversions and sales for advertisers and enables publishers to earn more. The Company has been growing its offerings and customer base, and is well positioned to build multiple revenue streams in the digital landscape.

ii. Automation in this industry is driving significant changes, and data acts a critical enabler. Their algorithms leverage large sets of data, process it via our AI engines to provide the right results, therefore simplifying digital marketing. CMGalaxy, Auxo Ads and CyberAds is CMRSL’s propriety products for different stakeholders in the ecosystem.

iii. Ecosystem and Cyber Media product positioning:

iv. The CMRSL team is passionate about digital, and believe AI has an integral role to play in data-enrichment and drive better marketing experiences across devices, formats and user preferences. Leveraging first-party data we use AI to:
(i) Build precise ad match between ads and users.
(ii) Access to both demand and supply inventories, thereby reducing middle-men thereby reducing fraud and maximizing ROI.
(iii) Enrich data-sets that create a large repository of audience information continuously.
(iv) Enable customers a no-code or low-code approach to their marketing challenges.

v. Competitive Strengths
Customer satisfaction and revenues from long standing customer relationships
Experienced Promoters and Management Expertise
Scalable Business Model

Objects of the Cyber Media Research & Services Ltd IPO:

The Net Proceeds from the Fresh Issue will be utilized towards the following objects: i. Funding the working capital requirements ii. Funding investments in new projects and general corporate purposes iii. To Meet the Offer Expenses

Cyber Media Research & Services Ltd IPO Details:

Open Date: Sep 27 2022
Close Date: Sep 29 2022
Total Shares: 780,000
Face Value: ₹ 10 Per Equity Share
Issue Type: Book Built Issue
Issue Size: 14.04 Cr.
Lot Size: 800 Shares
Issue Price: ₹ 171-180 Per Equity Share
Listing At: NSE Emerge
Listing Date: Oct 10 2022

Promoters And Management:

i. Mr. Dhaval Gupta, 38 years is Managing Director of the Company. He is a Graduate in Economics, and Cultures of Asia from University of Wisconsin – Madison. He was originally appointed on the Board on February 20, 2017, and further designated as the Whole-Time Director of the Company w.e.f. on April 01, 2017 for a period of 5 years liable to retire by rotation and further designated as Managing Director w.e.f. February 01, 2022 for a period of 3 years, liable to retire by rotation. He has over 16 years of experience in strategy, execution and growth of businesses. He manages roll-out of complete digital market approach, and technology stack for all Cyber Media brands. As a digital economy advocate, he has a keen understanding of digital media, marketing and technology space. He has played a pivotal role in establishing the Company as a leading digital services organization. He is the architect of a product driven, data-led approach to building full stack solution that now manages an ad network. With a passion for AI/ML technologies, Cyber Media is building a strong track record that focuses on the future of digital marketing globally ii. Mr. Pradeep Gupta, aged 67 years, is the Chairman and Non-Executive Director and also the Promoter of the Company. He is an Engineer from IIT Delhi and an MBA from IIM Calcutta. He was originally appointed on the Board on August 29, 1996 and further designated as Chairman and Non-Executive Director w.e.f. February 01, 2022 for a period of 3 years, liable to retire by rotation. He is highly qualified technocrat and has over 45 years of experience in a wide variety of functional areas. His thorough understanding of the IT industry, excellent vision, a good understanding of the market and a great ability to delegate and empower others has resulted in a consistent healthy growth of the company over the years. He founded Cyber Media (India) Limited, which established ICT media in India and quickly became one of the largest specialty media house in the country. With brands such as Dataquest, PCQuest, Voice&Data, Dare, CIOL, Global Services, etc., the company is acknowledged as the leader in this space and is known for its credibility and influence with the industry. start-ups. He co-founded Indian Angel Network, one of the largest angel fund in India. iii. Mr. Rohitasava Chand, aged 75 years is the Non-Executive Director of the Company. He has a Bachelor’s Degree from the IIT New Delhi and an MBA from Katz Graduate School of Business, University of Pittsburgh, USA. He was originally appointed as the Non-Executive Director of the Company w.e.f. January 31, 2022 for a period of 5 years liable to retire by rotation. He has over 51 years of experience in the Indian Services sector and is well versed with the regulatory framework in India. He has been a serial entrepreneur who has promoted highly successful ventures in the IT, ITES, Education & Financial Services domains.

Financials of Cyber Media Research & Services Ltd IPO:

Particulars (in crores) Mar 22 Mar 21 Mar 20
Revenue from operations 56 29 30
Direct Expense 47 23 24
Employee Benifit Expense 4 3 4
Other Expense 1 1 0.9
Operating Profit 4.00 2.00 1.10
OPM% 7.14% 6.90% 3.67%
Finance Cost 0.9 1 0.7
Depreciation 0.2 0.1 0.1
Other Income 0.3 0.4 0.2
Profit (Loss) before tax 2 0.6 0.05
Tax expense 0.8 0.02 -0.02
Profit (Loss) for the period 1 0.6 0.07
No of Share 0.2 0.2 0.2
Earnings per share 5 3 0.35

Comparison With Peers:

Name of the Company CMP FV EPS P/E
Cyber Media Research & Services Limited 180 10 5 36
Affle India Limited 1,276 2 17.46 73.1
Brightcom Group Limited 35 2 5.84 6.57
Vertoz Advertising Limited 127 10 5.3 23.9

Lead Manager of Cyber Media Research & Services Ltd IPO:

  1. Swastika Investmart Limited

Registrar of Cyber Media Research & Services Ltd IPO:

  1. Link Intime India Private Limited

Company Address:

Cyber Media Research & Services Ltd D-74, Panchsheel Enclave, New Delhi, 110017 Phone: +91-011- 26491135 Email: Website

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