(i) Adani Wilmar is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. (Source: Technopak Report) Essential commodities, such as edible oils, wheat flour, rice, pulses and sugar, account for approximately 66% of the spend on essential kitchen commodities in India. (Source: Technopak Report).

(ii) The products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups. It is a joint venture incorporated in 1999 between the Adani Group, which is a multinational diversified business group with significant interests across transport and logistics, and energy and utility sectors, and the Wilmar Group, one of Asia’s leading agribusiness groups which was ranked among the largest listed companies by market capitalization on the Singapore Exchange as of June 30, 2021.

(iii) A significant majority of the sales pertain to branded products accounting for approximately 73% of the edible oil and food and FMCG sales volume for the financial year 2021.

Fortune- A Flagship Product

Under Refined Oil in Consumer Packs (“ROCP”) market share of the branded edible oil was of 18.3%, putting Adani Wilmar as the dominant No. 1 edible oil brand in India (Source: Nielsen Retail Index – MAT March 2021). “Fortune”, is the largest selling edible oil brand in India. Adani Wilmar is one of the fastest growing packaged food companies in India, based on the growth in revenues during the last five years.

Focus on High Margin Products

In recent years, Adani Wilmar IPO have been placing an increasing focus on value-added products, with an aim to diversify its revenue streams and generate high profit margins. The value-added products launched in recent years include functional edible oil products, such as rice bran health oil, fortified foods, ready-to-cook soya chunks and khichdi, and FMCG.

How they Source Raw Material?

It is India’s largest importer of crude edible oil as of March 31, 2020 (Source: Technopak Report), which provided them with bargaining power to source better quality raw materials on favorable commercial terms. They also benefit from the support of the Wilmar Group for market intelligence and raw material sourcing, as well as its long-standing relationships with the international suppliers.

Manufacturing Units?

They have 22 plants which are strategically located across 10 states in India, comprising 10 crushing units and 18 refineries. Out of the 18 refineries, ten are port-based to facilitate use of imported crude edible oil and reduce transportation costs, while the remaining are typically located in the hinterland in proximity to raw material production bases to reduce storage costs. The refinery in Mundra is the one of the largest single location refineries in India with a designed capacity of 5,000 MT per day (Source: Technopak Report). In addition to the 22 plants they own, they also used 28 leased tolling units as of March 31, 2021, which provided them with additional manufacturing capacities. Hence, they have and intend to continue to have an asset-light business model.

Backward and Forward Integration?

(i) Most of the crushing units are fully integrated with refineries to refine crude oil they produce in-house. They further derive de-oiled cakes from crushing and use palm stearin derived from palm oil refining to manufacture oleochemical products, such as soap noodles, stearic acid and glycerin, and FMCG, such as soaps and handwash

(ii) integration of manufacturing capabilities of edible oils and packaged foods at the same locations. Such integrated manufacturing infrastructure has enabled Adani Wilmar to share supply chain, storage facilities, distribution network and experienced manpower among different products and reduce the overall costs for processing and logistics.

Distribution Network?

(i) They have the largest distribution network among all the branded edible oil companies in India (Source: Technopak Report).

(ii) As of March 31, 2021, they were present in one out of three households in India with a household reach of 90.51 million through its Fortune brand (Source: IMRB).

(iii) As of March 31, 2021, they had 5,566 distributors. The distributors are located in 28 states and eight union territories throughout India, catering to over 1.6 million retail outlets (Source: Technopak Report). These retail outlets represent approximately 35 % of the retail outlets in India (Source: Technopak Report).

(iv) As of March 31, 2021, they also had (i) 85 depots, with an aggregate storage space of approximately 1.6 million square feet across the country to ensure availability of the products; and (ii) 619 personnel in our sales and marketing team.

(v) They leverage edible oil distribution 129 network for packaged foods, and currently, have approximately 65% of the edible oil distributors catering to the packaged food distribution. In addition to traditional retail distribution channels, they also serve customers offline and online through Fortune Mart and Fortune Online and provide them with ease of ordering our products from home.