WomenCart Limited IPO
1. Incorporation and Evolution: The company initially started as “Womancart Private Limited” in 2018 and later converted into a public limited company, changing its name to “Womancart Limited” in 2023.
2. Product Portfolio: The core of their business is offering a variety of beauty and wellness products for both men and women. These include skincare, body care, hair care, fragrances, makeup products, imitation jewelry, lingerie, and grooming products. They aim to provide consumers with a comprehensive selection of classic and emerging brands.
3. Omnichannel Approach: They operate both in the digital space, through their website “womancart.in,” and physical stores. This allows customers to shop online from the comfort of their homes or visit physical locations for an in-person shopping experience.
4. Specialized Product Categories: They offer specially sourced products for various needs, including skincare, makeup, fragrances, hair styling products, and grooming products for men.
5. Customer-Centric Approach: Their focus is on providing an easy shopping experience and excellent customer service. They also prioritize offering high-quality products and fashionable essentials.
6. Product Range: They offer a wide product portfolio consisting of approximately 10,000 SKUs. This includes products from their own brand as well as products from national and international brands.
7. Online Marketplace Presence: In addition to their website, the company’s subsidiaries are registered as sellers on various online marketplaces such as Amazon, Flipkart, Meesho, and Dhani. This allows them to reach a broader customer base and leverage the reach of these popular e-commerce platforms.
8. Supply Chain and Inventory Management: The company procures products through manufacturers or authorized dealers and sells them to its subsidiaries. When an order is received from a marketplace, the relevant subsidiary fulfills the order, with inventory levels at the subsidiary level based on the popularity of specific products.
9. Consolidated Sales Data: By operating through multiple subsidiaries and marketplaces, the company aims to present more meaningful and presentable consolidated sales data.
“Womancart Limited” operates as a digital retail platform with a strong focus on beauty, wellness, and lifestyle products. They cater to a diverse range of customer needs and preferences, providing both online and offline shopping options, and leverage various subsidiaries and online marketplaces to expand their reach and optimize their sales strategy.
Objects of the WomenCart Limited IPO:
WomenCart Limited IPO Details:
|Open Date:||Oct 16 2023|
|Close Date:||Oct 18 2023|
|Face Value:||₹ 10 Per Equity Share|
|Issue Size:||9.5 Cr.|
|Lot Size:||1600 Shares|
|Issue Price:||₹ 86 Per Equity Share|
|Listing At:||NSE Emerge|
|Listing Date:||Oct 27 2023|
Promoters And Management:
Financials of WomenCart Limited IPO:
Particulars ( In Lakhs )
|Revenue from Operations||964||847|
|Cost of Materials Consumed||715||433|
|Employee benefits expenses||44||43|
|Depreciation & Amortisation||10||8|
Comparison With Peers:
|Name of the Company||Revenue (In Crore)||PAT (In Crore)||EPS ( in Rs)||P/E||CMP||Mcap (In Crore)|
|FSN E-Commerce Ventures Ltd (Nykaa)||5,144||21||0.07||2,364||148||42,252|