Umiya Mobile Limited IPO

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Established in 2012, the company is a prominent player in the multi-brand retail sector, specializing in the sale of smartphones, mobile accessories, and consumer durable electronic products. The company has gained recognition as a trusted retailer offering a wide array of products from leading global brands. With a strong presence across India, the company caters to diverse customer needs through its expansive network of retail outlets.

Product Portfolio

The company offers a wide range of products under three major categories:

1. Mobile Phones
The company provides the latest smartphones from renowned brands like Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix. Customers can find the newest models and flagship devices to meet their needs.

2. Laptops & Tablets
Offering a variety of laptops and tablets, including premium devices like Apple iPads and MacBooks, and powerful Samsung Galaxy Tabs, Realme, Lenovo, and Oppo models, the company caters to entertainment, productivity, and creative needs.

3. Accessories
The company offers a range of smartphone and tablet accessories, including memory cards, mobile adapters, Bluetooth earplugs, car chargers, portable speakers, smartwatches, and noise-canceling headphones.

4. Home Appliances
The company also sells various consumer durable home appliances such as LED TVs, refrigerators, air conditioners, coolers, washing machines, and wireless cameras from top brands like Sony, LG, Panasonic, Godrej, and Bajaj.

Business Model and Distribution Network

The company operates a total of 219 stores across Gujarat, Maharashtra, and the Union Territory of Dadra and Nagar Haveli and Daman and Diu. Out of these, 20 are owned stores, and 199 are retail outlets, ensuring extensive geographic coverage and customer accessibility. The company also offers credit/EMI facilities through partnerships with financial institutions, making it easier for customers to purchase products.

Competitive Strengths

i) Multi-Brand Retailing: The company offers a diverse range of products from leading brands and also provides opportunities for small vendors to sell products under its established brand names.

ii) Widespread Distribution: With 219 stores across major cities in Gujarat, Maharashtra, and Union Territories, the company has a strong geographical presence, ensuring wide customer reach.

iii) Experienced Leadership: The company’s promoters have over 30 years of combined experience in the industry, providing strong leadership and strategic direction.

iv) Strategic Locations: The stores are strategically located in high-traffic areas, allowing for easy customer access and providing an enhanced shopping experience through product displays and hands-on demonstrations.

Objects of the Umiya Mobile Limited IPO:

Company proposes to utilize the Net Proceeds towards funding the following objects: 1. Repayment or prepayment, in full or in part, of borrowings availed by company from banks and financial institutions (₹19 cr) 2. General corporate purposes (₹2.27 cr)

Umiya Mobile Limited IPO Details:

Open Date: Jul 28 2025
Close Date: Jul 30 2025
Total Shares: 37,70,000
Face Value: ₹ 10 Per Equity Share
Issue Size: 24.88 Cr.
Lot Size: 2000 Shares
Issue Price: ₹ 66 Per Equity Share
Listing At: BSE SME
Listing Date: Aug 04 2025

Promoters And Management:

1. Mr. Jadwani Kishorbhai Premjibhai is the Chairman and Managing Director of the Company. He completed his second-year examination in Bachelor of Commerce from Saurashtra University in 2003. With over 12 years of experience in the electronics goods and mobile accessories trading business, he has been associated with the Company since its inception. He has played a pivotal role in shaping major policy decisions, leading the company, and formulating business strategies while ensuring their effective implementation. 2. Mr. Jadvani Girishkumar Premjibhai is the Whole-Time Director of the Company. With over 12 years of experience in the electronics goods and mobile accessories trading business, he has been with the Company since its formation. He is responsible for overseeing the sales and general administration of the Company, contributing significantly to its operational efficiency. 3. Mr. Vijesh Premjibhai Patel is the Whole-Time Director of the Company. He has more than 12 years of experience in the business of trading electronics goods and mobile accessories and has been associated with the Company since its inception. He handles various aspects of the business, including sales and marketing, brand building, human resources, and general affairs of the retail stores across states, while also overseeing the Company's business expansion efforts.

Financials of Umiya Mobile Limited IPO:

Particulars FY 2024-25 FY 2023-2024 FY 2022-2023
Revenue from Operations 601.16 451.48 333.30
EBITDA 10.94 5.75 1.84
EBITDA Margins 1.82% 1.27% 0.55%
PAT 5.66 2.34 0.18
PAT Margins 0.94% 0.52% 0.05%
ROCE 27.64% 20.58% 8.27%
Debt to Equity Ratio(In Times) 1.69 1.51 1.37
Operating Cash Flows -15.31 -6.56 -4.38

Comparison With Peers:

Companies Revenue (in cr) EBITDA Margins PAT Margins D/E Ratio MCap (in cr) P/E
Umiya Mobile Limited 601.16 1.82% 0.94% 1.69 93.85 16.58
Bhatia Communications & Retail (India) Limited 442 4% 3.13% 0.09 287 20.8
Fonebox Retail Limited 343 2% 1.33% 0.1 97 21.4
Jay Jalaram Technologies Limited 668 2% 1.01 0.83 149 22.1

Recommendation on Umiya Mobile Limited IPO:

To be updated shortly

Lead Manager of Umiya Mobile Limited IPO:

  1. Smart Horizon Capital Advisors Private Limited

Registrar of Umiya Mobile Limited IPO:

  1. Bigshare Services Private Limited

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