SSMD Agrotech India Ltd., operating under the umbrella brand House of Manohar (HOM), is a growing FMCG player engaged in the manufacturing, trading, and repacking of agro-food products. The company offers a wide portfolio of staples, specialty grains, value-added powdered foods, and roasted snacks through four brands: Manohar Agro, Super S.S., Delhi Special, and Shri Dhanlaxmi. SSMD has evolved from a family-run business into a professionally managed public company with strong manufacturing capabilities and a rapidly expanding market presence.

Business Model

1) Distributor-Led B2B & Retail Supply

– Strong presence across Delhi/NCR, Uttar Pradesh, Haryana, Punjab, and Uttarakhand.
– Structured distributor selection, onboarding, retail outreach, and a scalable hub-and-spoke logistics model.
– Two-tier distribution system: Primary distribution (factories to warehouses) → Secondary distribution (warehouses to retailers/institutions).

2) Direct-to-Consumer (D2C) Model

– Uses Dark Unit Factories, micro-manufacturing and delivery hubs that produce fresh food essentials.
– Offers 10-minute hyperlocal delivery of freshly processed staples (flours, spices, oils, pulses, rice, etc.).
– First D2C unit launched in February 2025 in Vaishali, Ghaziabad.

Product Portfolio

i) Value-added staples: Gram Flour, Chana Dal, Matar Flour, Chana Sattu, Idli Rava, Rice Powder
ii) Puffed snacks & cereals: Puffed Rice, Ramdana (Cholai)
iii) By-products of dal processing: Chana Chilka, Chana Churi, Chana Khanda
iv) Repacked essentials: Suji, Maida, Dalia, Poha, Roasted Chana, Seviyan, Rice, Pulses, & more

Competitive Strengths

i) Comprehensive Manufacturing Network: Multiple units ensure scale, quality, and quick delivery.
ii) Wide Product Portfolio: Diverse offerings serve varied markets and boost demand.
iii) Efficient Resource Utilization: By-products reused to reduce waste and increase revenue.
iv) Strong Leadership: Experienced promoters drive growth and industry relationships.