Ravelcare Limited IPO

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Ravelcare Limited is a digital-first beauty and personal care (BPC) company offering customized haircare, skincare, bodycare, and scalp care products. Through a direct-to-consumer (D2C) model backed by e-commerce and data-led product development, the company delivers personalized formulations tailored to individual skin and hair needs.

Business Model & Digital Distribution

Ravelcare operates through a digital-first distribution strategy, primarily selling via:

i) Its website
ii) Major e-commerce marketplaces: Amazon, Flipkart, Myntra
iii) Quick commerce platforms: Blinkit

The company emphasizes data-driven personalization, where users undergo online consultations that help recommend suitable product combinations based on specific concerns.

Product Portfolio

The company’s product range spans:

1. Haircare: shampoos, conditioners, masks, oils, and personalized treatments
2. Skincare: cleansers, serums, moisturizers, sunscreens, and targeted solutions for acne, dryness, pigmentation, etc.
3. Bodycare: body washes and lotions focused on hydration, cleansing, and barrier repair
4. Scalp Care: anti-dandruff tonic, hair growth serum, and approved formulations for hair fall control ampoules

Products are formulated internally and developed in collaboration with expert laboratories, enabling both standard and customized offerings.

Manufacturing & Supply Chain

Ravelcare currently operates through contract manufacturing arrangements with licensed third-party manufacturers. The company handles its own logistics and warehousing across key states in India. It plans to establish an in-house facility at Mauje-Peth, Amravati, Maharashtra, with a proposed capacity of 1,050 TPA, covering end-to-end processes from R&D to packaging and dispatch.

Business Strengths

i) Diversified Customer Base & Global Reach: Presence across India, and customer onboarding in UAE, Australia, Canada, Germany, USA, and Saudi Arabia (FY 2024-25).
ii) Digital-First D2C Strategy: Reduces intermediary costs and strengthens brand-customer relationships.
iii) Strong Personalization: Customized product matching through digital consultation enhances customer loyalty and experience.
iv) Consumer-Driven Product Innovation: Continuous improvement based on feedback, reviews, and structured data analysis.

Objects of the Ravelcare Limited IPO:

Company proposes to utilize towards funding the following objects: 1. Marketing and advertisement expenses toward enhancing the awareness and visibility of the brand (₹11.5 cr) 2. Setting up a new manufacturing facility at Amravati (₹7.80 cr) 3. General corporate purposes

Ravelcare Limited IPO Details:

Open Date: Dec 01 2025
Close Date: Dec 03 2025
Total Shares: 18,54,000
Face Value: ₹ 10 Per Equity Share
Issue Type: Book Building
Issue Size: 24.10 Cr.
Lot Size: 1000 Shares
Issue Price: ₹ 123 -130 Per Equity Share
Listing At: BSE SME
Listing Date: Dec 08 2025

Promoters And Management:

1. Mr. Ayush Mahesh Varma (29), Managing Director & Promoter, holds a B.Tech in Computer Engineering from K.J. Somaiya College of Engineering and has 6+ years of experience in the beauty and personal care industry. As a founding promoter, he leads business development, strategic planning, and overall company operations. 2. Mr. Maheshkumar Ramchandra Varma (56), Whole-Time Director & Promoter, has completed his Higher Secondary education and also owns Madhuri Jewellers. He oversees strategic decisions, finance, accounting, and formulation of standard operating procedures. 3. Mrs. Anita Mahesh Varma (51), Non-Executive Director & Promoter, has completed SSC and owns Ramchandra Varma Jewellers. She contributes to the company’s oversight and governance.

Financials of Ravelcare Limited IPO:

Particulars 6M FY2025-26 FY 2024-25 FY 2023-2024 FY 2022-2023
Revenue from Operations (Cr) 14.39 24.97 22.08 3.49
EBITDA (Cr) 4.32 6.81 6.64 0.50
EBITDA Margins 30.05% 27.30% 30.07% 14.51%
PAT (Cr) 3.19 5.25 5.02 0.41
PAT Margins 22.20% 21.04% 22.75% 11.87%
ROCE 32.01% 69.32% 133.05% 106.11%
Debt to Equity Ratio(In Times) - - 0.01 5.67
OPerating Cash Flow -0.34 -0.55 6.41 1

Comparison With Peers:

According to RHP their is no listed Peers existed in same Business Segment.

Lead Manager of Ravelcare Limited IPO:

  1. Marwadi Chandarana Intermediaries Brokers Pvt. Ltd.

Registrar of Ravelcare Limited IPO:

  1. Kfin Technology Private Limited

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