Matrimony.com is one of the oldest and leading matrimony portals of India. The Chennai-based company operates in three segments – matchmaking services, marriage services and related sale of products and other services.
As of March 31, 2015, Matrimony.com had a large database of profiles comprising 2.65 million active profiles (being profiles that have been published or logged in at least once during the prior 180-day period), which creates a network effect that attracts more users to register or subscribe and also results in higher customer engagement. According to the Key Business Metrics Report, in fiscal 2013, fiscal 2014 and fiscal 2015, Matrimony.com had 568,000, 571,000 and 647,000 paid subscriptions, respectively.
The company differentiates itself from other players in India by following a micro-market strategy whereby it offers a range of targeted and customized products and services that are tailored to meet the requirements of customers based on their linguistic, religious, caste and community preferences as well as personalized matchmaking services such as AssistedMatrimony and EliteMatrimony.
Matrimony.com has also launched marriage services such as MatrimonyDirectory.com for listing of matrimony-related directory services and MatrimonyPhotography.com to provide wedding photography and videography services. The company has also introduced Tambulya.com, an online marketplace operated by its subsidiary, Tambulya Online Marketplace Private Limited, for gifts for weddings and other occasions on a bulk order basis.
In FY2015, its network of websites, mobile sites and mobile apps had 647,000 paid subscriptions and 2.57 million free profiles.

Matrimony.com Limited IPO Stock Quote & Charts

447.00

-0.96%

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• Open: 460.00
• High - Low: 467.95 - 445.10
• Previous Close: 451.35
• Total Traded Volume: 4967
• Updated On: 24-Dec-2019

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