The company operates as an exporter and re-packager of a diverse range of Fast-Moving Consumer Goods (FMCG) products. They specialize in various sub-categories, including food items, non-food FMCG products, household essentials, festive handicraft items, and pharmaceutical products. Their primary customer base consists of wholesalers and supermarket importers who manage a chain of supermarkets in foreign countries.

They position themselves as a one-stop vendor for their customers’ complete purchasing needs, offering a broad selection of essential goods at competitive prices. Their success can be attributed to their comprehensive market knowledge, effective product assortment, and efficient supply chain management. They mainly deal in basic consumer items that are a part of everyday, essential spending, rather than luxury or discretionary products.

Product Categories

They offer a wide range of products, including:
i. Food Stuffs: Flour, spices, grains, pulses, and other staple items used in day-to-day cooking.
ii. Non-Food FMCG Products: Essential non-food consumer products.
iii. Household Products: Items needed for maintaining households, including cleaning and utility products.
iv. Festive Handicraft Items: Festive and pooja-related items, including handicrafts.
v. Pharmaceutical Products: Essential medicines and healthcare items.

Business Approach and Operations

Their approach is based on offering quality products at competitive prices. Most of the products they sell are those that consumers need daily, forming the base of household spending. They primarily purchase goods directly from manufacturers to maintain quality and pricing control, and the remainder is acquired from reputable vendors in the market.

For their food products, such as flour, spices, grains, and pulses, they buy in bulk and repackage them in customized packaging. Most repackaging work is done by their manufacturers or vendors, to whom they provide the packaging materials and labels. Some repackaging is also carried out at their warehouse. Additionally, they offer private labeling services for their clients, helping them brand products to their specifications.

Conclusion

Their business approach is centered on providing everyday essential products at competitive prices through efficient supply chain and inventory management. Their asset-light model, combined with effective warehousing and distribution systems, helps them achieve economies of scale and maximize profitability. By catering to over 40 countries and ensuring their offerings align with their customers’ needs, they are well-positioned for continued growth in the FMCG export and repackaging sector.