(i) Kalyan Jewelers is one of the largest jewelry companies in India based on revenue as of March 31, 2020, according to the Technopak Report. The company was established by Mr. T.S. Kalyanaraman, who has over 45 years of retail experience, of which over 25 years is in the jewelry industry. They have started their jewelry business in 1993 with a single showroom in Thrissur, Kerala.

(ii) Kalyan Jewelers design, manufacture and sell a wide range of gold, studded, and other jewelry products across various price points ranging from jewelry for special occasions, such as weddings, which is their highest-selling product category, to daily-wear jewelry. They also sell jewelry through their online platform at www.candere.com

(iii) As on 30.06.2020, Kalyan Jewelers have 107 showrooms located across 21 states and union territories in India, and also have an international presence with 30 showrooms located in the Middle East. And all the showrooms are managed by the company. There is no concept of a franchise. In FY19-20, the company has clocked the revenue of ₹10100 Crores, of which 78.19% was from India and 21.81% was from the Middle East.

USPs of Kalyan Jewelers

The biggest USP of the Kalyan Jewelers is the ability to operate as a hyperlocal jewelry company. This means they design and sell jewelry as per customers’ unique preferences, which often vary significantly by geography and micro-market. They engage local artisans to manufacture jewelry (based on specifications) that is suited to local tastes in the markets in which they operate.

Kalyan Jewelers has a strong brand in the market and over the years has gain confidence in customers through trust and transparency. According to the Technopak Report, Kalyan Jewelers were one of the first jewelry companies in India to voluntarily have all of our jewelry BIS hallmarked.

They work on the grassroots level with programs such as “My Kalyan” customer outreach and service center network which enables them to be a neighborhood jeweler and is focused on marketing and customer engagement across urban, semi-urban and rural areas in India, unlike other jewelers who either focussing on urban or rural.

As of June 30, 2020, they have 761 “My Kalyan” locations and 2,338 dedicated “My Kalyan” employees. Since wedding-related jewelry is the highest-selling product category, “My Kalyan” employees build relationships with various players in the wedding ecosystem such as local marriage halls, astrologers, caterers, event managers, make-up artists and other wedding vendors to identify potential jewelry customers as leads who are likely to purchase the products during the marriage. Through this program, they connect and engage with over 10 million potential customers each year.

Management of the Company

The company is led by a management team with extensive experience in the jewelry and retail industries and with a proven track record of performance. The Company was founded by Mr. T.S. Kalyanaraman, who has over 45 years of retail experience, of which over 25 years is in the jewelry industry. They also have Mr. T.K.Seetharam and Mr. T.K. Rameshour whole-time Directors and Promoters, who have been involved in the business since the Company’s inception and oversee the development of the business strategies.