Graphisads Limited IPO

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1. Company Background:

  • Originally incorporated as Graphisads Private Limited on September 25, 1987, under the Companies Act, 1956.
  • Changed its name to Graphisads Limited under The Companies Act, 2013, following a special resolution passed by shareholders in December 2022.
  • The company has been in the industry for the past 35 years.

2. Business Focus:

  • Integrated marketing, advertising, and communications agency providing 360-degree solutions to a diverse client base.
  • Services include advertising on work orders received from the Government sector, Private sector, and Public sector entities.
  • The company does not outsource or sub-contract its services and does not have contracts with third parties in this regard.

3. Quality and Expertise:

  • Emphasis on maintaining the quality of services, adhering to strict procedures for timely delivery, and offering competitive prices.
  • Focus on understanding the business needs of the brand and delivering complete communication solutions.

4. Recognition and Awards:

  • Acknowledged with various awards, including Best Media Agency of the Year 2013 (Delhi), Realty Plus Excellence Award in 2014 and 2015, Diamond award for Best Creative at the India Pride Awards 2016-2017, and Dac Excellence in Advertising awards in 2014, 2015, and 2016.

5. Scope of Work:

  • Wide-ranging scope of work offered to clients, positioning Graphisads as one of the few agencies providing fully integrated and independent marketing and communications solutions.
  • Services encompass creative, marketing strategy, on-ground and virtual activation capabilities, and design solutions, contributing to brand building.

6. Services Offered:

  • Comprehensive ad-tech communication solutions platform for advertising media services, covering Brand Strategy, Communication Strategy, Creative Services, Media Planning, Media Buying & Media Release services.
  • Encompasses various advertisement modes such as Newspapers, Magazines, Radio and TV, Events & Exhibitions, Digital Media, Brochures Printing, and display of Outdoor Hoardings, Digital screens, and street furniture.

7. Creative Focus:

  • Emphasis on creativity across all services, ensuring compelling communications to capture the attention of the public.

8. Industry Recognition:

  • The company has received awards and recognition for its excellence in the advertising and media industry.

9. Future Expansion:

  • The company highlights its continuous expansion of business horizons in line with evolving trends in the global marketing and advertising industry.

Objects of the Graphisads Limited IPO:

The company intends to utilize the net proceeds from the issue towards the funding of the following objects: i. Repayment of certain borrowings. ii. To meet the Working Capital requirements. iii. General Corporate Expenses. iv. Issue Expenses.
RHP of Graphisads Limited IPO

Graphisads Limited IPO Details:

Open Date: Nov 30 2023
Close Date: Dec 05 2023
Total Shares: 4,812,000
Face Value: ₹ 10 Per Equity Share
Issue Type: Fixed Price Issue IPO
Issue Size: 53.41 Cr.
Lot Size: 1200 Shares
Issue Price: ₹ 111 Per Equity Share
Listing At: NSE Emerge
Listing Date: Dec 13 2023

Promoters And Management:

i. Mr. Mukesh Kumar Gupta, aged 61 years, is Chairman- Cum -Managing Director of the Company. He possesses degree of Commerce from University of Delhi. He is with the Company for more than 26 years now, He looks after all the business affairs, business strategy & policy of the Company from the top. He has vast experience in advertising and Outdoor Business. Apart from his accomplishment in Advertising, Mr. Mukesh Kumar Gupta, is, General Secretary (North) – Indian Outdoor Advertising Association, Chairman of Media, Entertainment and Art Industry and also cultural committee member of PHD Chambers of Commerce and Industry. ii. Mr. Alok Mukesh Gupta aged 37 years, is Executive Director of the Company. He holds a degree of Bachelor of Commerce (Honours) from University of Birmingham, United Kingdom. He possesses post graduate programme in business management from SP Jain Institute of Management & Research, Mumbai. He is with the Company since more than 17 years. He looks after all the business projects planning and execution, business development, strategic planning and Finance at director level. As a Director, with an experience of more than 13 years, he has brought in accountability and professionalism in all functions of the organizations working. The professional team handles all the work in the organization and systems are in place, which has helped the company to grow the business. iii. Mr. Deepak Jagdish Bahuguna, aged 59 years, is Non – Executive Director of the Company. He holds degree of Bachelor in Commerce from University of Delhi. He has an experience of more than 20 years in handling the accounting aspects. He is with the Company since 1997 and is currently looking after accounting function in the Company. He is handling daily budgeting and payment scheduling activities.

Financials of Graphisads Limited IPO:

Particulars ( In Lakhs )
2021
2022
2023
3M-FY24
Revenue from Operations 4,568 8,917 9,843 2,594
Other Income 188 55 61 8
Total Revenue 4,756 8,972 9,905 2,602
Cost of Advertisement 4,023 5,616 7,250 1,862
Change in Inventories -315 550 -216 -1
Employee benefits expenses 302 406 532 165
Other Expenses 363 1,332 1,164 209
EBITDA 382 1,068 1,175 367
Depreciation & Amortisation 90 75 89 22
Finance Cost 212 192 241 66
EBIT 292 993 1,086 344
OPM (%) 8.03% 11.91% 11.86% 14.09%
PBT 68 765 818 278
Tax 13 206 262 72
PAT 56 558 557 206
NPM (%) 1.17% 6.22% 5.62% 7.93%
No.of Shares 182.76 182.76 182.76 182.76
EPS 0.30 3.05 3.04 1.12

Comparison With Peers:

Name of the Company Revenue (In Crore) PAT (In Crore) EPS ( in Rs) P/E CMP Mcap (In Crore)
Graphisads Limited 98 6 3.04 36.4 111 203
Crayons Advertising Limited 276 17 N/A 26.4 164 401
Bright Outdoor Media Limited 92 7 5.10 87.5 449 625
Daps Advertising Limited 30 2 3.83 10.6 33 17
* All the data is as per FY23.

Lead Manager of Graphisads Limited IPO:

  1. First Overseas Capital Limited

Registrar of Graphisads Limited IPO:

  1. Kfin Technology Private Limited

Company Address:

Graphisads Limited 4/24 A, AB House, Asaf Ali Road, Near Delhi Gate, New Delhi- 110002 Phone: +91 9871276731 Email: cs@graphisads.com Website: https://graphisads.com/

Discussion on Graphisads Limited IPO:

1 Comment

    Avoid. Very high valuations. There is hardly any growth in the business. In Fy16, the revenue was 125 Cr with PAT of 2 cr. In Fy23, revenue is 98 Cr and PAT is 5.57 Cr.

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