The Company specializes in surface logistics services, focusing on goods transport across various sectors. They cater to both logistics companies and direct customers, offering a comprehensive range of services including bulk load transportation, Full Truck Load (FTL) services, and dedicated load services catering to multiple pickups and drops. Their operations are particularly geared towards serving large companies, retailers, traders, and industrial clients needing to transport bulk goods within India, covering a diverse clientele in industries like metals, fabrics, FMCG, auto components, chemicals, and pharmaceuticals.

A significant aspect of their business model is their asset-light strategy, where they partner with third-party vehicle owners to supply the necessary assets for their operations, including customized and containerized vehicles. This approach allows them to remain flexible and responsive to the changing needs of their customers. As of October 30, 2023, they have arrangements with owners of over 20 vehicles of various sizes and capacities, aligning with their customer requirements.

The foundation of their company was marked by the acquisition of M/s. Prithvi Enterprise, a proprietorship of their promoter, Jigar Vinodbhai Sheth, through a Business Transfer Agreement dated February 28, 2023. With more than 12 years in the logistics service industry, their promoters, Mr. Jigar Vinodbhai Sheth and Mr. Vinod Venilal Sheth, have maintained their leadership roles since the company’s inception. Operating primarily in the state of Gujarat, they aim to expand their services without entering into binding contracts with their customers, thereby maintaining flexibility and a customer-centric approach. Their future plans include potentially owning vehicles to further enhance their service capabilities while continuing to leverage their asset-light model for operational efficiency.