Crayons Advertising Limited IPO
(i) Incorporated in 1986, Crayons Advertising Limited is an Integrated marketing and communications agency. They offer 360-degree solutions to a wide array of clients.
(ii) Established with the object and vision to provide advertising solutions, Crayons Advertising has expanded its business horizons continuously during its operations in the industry for over 36 years.
(iii) Crayons is one of the few agencies that can truly claim to be fully integrated and independent in providing marketing and communications solutions. It has provided a wide area of scope of work being offered and provided to its clients.
(iv) They offer world-class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on-ground & virtual activation capabilities, and design solutions that help clients in brand building.
(v) Crayons Advertising Limited offers a high-end ecosystem and end-to-end ad-tech communication solutions platform. These are for advertising media services consisting of Brand Strategy, Events, Print Media, Digital Media, and Outdoor (OOH) Media services.
(vi) These services are offered under various advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels, and display of Outdoor Hoardings, etc.
Objects of the Crayons Advertising Limited IPO:
Crayons Advertising Limited IPO Details:
|Open Date:||May 22 2023|
|Close Date:||May 25 2023|
|Face Value:||₹ 10 Per Equity Share|
|Issue Type:||Book Built Issue IPO|
|Issue Size:||41.80 Cr.|
|Lot Size:||2000 Shares|
|Issue Price:||₹ 62-65 Per Equity Share|
|Listing At:||NSE Emerge|
|Listing Date:||Jun 02 2023|
Promoters And Management:
Financials of Crayons Advertising Limited IPO:
|Equity Share Capital||₹225.00||₹225.00||₹225.00|
|Fixed Assets Block||₹757.00||₹654.00||₹583.00|
|Total Non-Current Assets||₹4,226.00||₹3,493.00||₹3,011.00|
|Cash and Cash Balance||₹587.00||₹307.00||₹1,785.00|
|Total Current Assets||₹8,992.00||₹7,173.00||₹9,714.00|
|COGS % of Sales||85.50%||83.79%||88.26%|
|Employee Benefit & Other Expenses||₹2,044.00||₹1,598.00||₹1,976.00|
|S&G Sales %||12.70%||15.22%||10.26%|
|Interest %of Sales||1.47%||1.19%||0.56%|
|Dep %of Sales||0.88%||1.09%||0.48%|
|Earnings Before Tax||₹181.00||₹30.00||₹235.00|
|EBT % Sales||1.12%||0.29%||1.22%|
|Effective Tax Rate||35.36%||56.67%||31.49%|
|No. of Equity Shares||22.5||22.5||22.5|
|Earning Per Share||₹5.20||₹0.58||₹7.16|
|EPS Growth %||0.00%||-88.89%||11.38%|
|Dividend Per Share||₹0.00||₹0.00||₹0.00|
|Dividend Payout Ratio||0.00%||0.00%||0.00%|
|Cash flow from Operating||-₹1,071.00||-₹192.00||₹988.00|
|Cash flow from Investing||₹685.00||₹120.00||₹1,164.00|
|Cash flow from Financing||₹167.00||₹136.00||₹684.00|
|Net Cash Flow||₹512.00||₹305.00||₹1,773.00|
Comparison With Peers:
|Name of the Company||Revenue(Cr)||Profit(Cr)||EPS||P/E||CMP||MCap|
|Crayons Advertising Limited||265||16.9||6.92||9.40||65||158.7|
|Affle (India) Limited||1,434||245||18.36||49.60||910||12,127|
|Vertoz Advertising Limited||83||11||9.22||27.9||257||308|
|Pressman Advertising Limited||12.66||4.12||1.76||48.3||85||199|