Anil Jayantilal Rambhia is the Chairman and Managing Director of the Company. He is also one of the Promoters of the Company and has been associated with the Company since its incorporation. He pursued Bachelors of Commerce (Part I) from Hinduja College, Mumbai. He has an experience of around 30 years in Indian Education Publishing Industry with specialization in sales & marketing and is responsible for the overall management, project handling and tender bidding process of the Company. Rakesh Jayantilal Rambhia is the Whole Time Director of the Company. He is also one of the Promoters of the Company and has been associated with the Company since its incorporation. He has pursued Bachelor’s in Commerce (Part I) from University of Bombay. He holds experience over 25 years in Indian Education Publishing Industry with specialization in product innovation, production, logistics and finance planning and is responsible for the overall management, finance and internal controls systems of the Company. Shilpa Anil Rambhia is the Non-Executive Director of the Company. She has been associated with the Company since its incorporation. She has completed her Bachelors of Arts from University of Bombay. She has an experience of over 6 years in Indian Education Publishing Industry and providing insightful inputs, and adding value to the product planning process.

1. Chetana Education emerges as a notable player in the Indian educational publishing sector, primarily focusing on content development for CBSE and Maharashtra Board curricula. The company is not just confined to traditional book publishing but is also making significant strides in digital content creation, aiming to enhance the learning experience for students through modern, tech-driven solutions. 2. Geographic Reach and Distribution One of the company's strong points is its extensive geographic presence, operating in 18 states and union territories with a network of 500 distributors and dealers. This wide reach ensures that Chetana Education's materials are accessible to a broad audience. The distribution strategy is well-supported by a centralized warehouse in Bhiwandi and two C&F facilities in Delhi and Karnataka, covering a substantial area of 70,000 sq. ft. This infrastructure allows for efficient logistics and timely delivery of educational resources across North and South India. 3. Market Focus Chetana Education has a clear marketing focus, targeting schools, teachers, and students. This targeted approach helps the company in building strong relationships with educational institutions and ensures that their products meet the needs of their primary consumers. The sales force, comprising 200 out of the total 400 employees, plays a crucial role in driving this market engagement and expanding the company's footprint in the educational sector. 4. Financial Performance The company has demonstrated robust financial growth, with revenue increasing from 43 crore in FY22 to 93 crore in FY24. This impressive growth is accompanied by healthy financial metrics, with an EBITDA margin of 22.5% and a PAT margin of 12.8% in FY24. These figures indicate effective management practices and a strong profitability outlook, positioning Chetana Education favorably within the industry. 5. Digital Content Initiative A standout feature of Chetana Education is its commitment to digital content creation. The company boasts an in-house team of authors and a dedicated graphic team responsible for producing high-quality 2D/3D animations and live videos. This initiative is in line with contemporary educational trends, making learning more interactive and engaging for students. 6. Challenges Despite its strengths, Chetana Education faces some challenges, particularly in receivables management. The high number of receivable days, which increased from 125 days in FY23 to 220 days in FY24, indicates potential issues in cash flow management. This area needs attention to ensure smoother financial operations. Another concern is the company's high debt level, standing at 50 crore as of 31.03.24, with 43 crore being short-term debt. Managing this debt effectively is crucial to maintaining financial stability and ensuring the company can fund its growth initiatives. 7. IPO and Fundraising Chetana Education's upcoming IPO is a significant milestone, aiming to raise 48 crore. The IPO is expected to have a post-IPO market capitalization of 173 crore, with a P/E ratio of 14.4x. The funds raised will be used to repay 12 crore of debt and allocate 20 crore towards working capital. This strategic move is designed to strengthen the company’s financial position and support its expansion plans. 8. Conclusion Overall, Chetana Education is a promising company with a solid foundation in traditional and digital educational content. Its extensive geographic reach, targeted market focus, and strong financial performance highlight its potential for sustained growth. However, addressing challenges related to receivables management and debt will be crucial for its long-term success. The upcoming IPO presents an opportunity to bolster its financial health and support its ambitious growth trajectory, making Chetana Education a company to watch in the education sector.

Chetana Education Limited 401, E-Wing, B & C Block, Trade Link, Kamala Mill, Delisle Road, Mumbai, Mumbai City - 400013 Phone: +91-22-6245 6000 Email: cs@chetanaeducation.com Website: http://www.chetanaeducation.com/