Cellecor Gadgets Limited IPO

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i. Cellecor Gadgets is engaged in the procurement, branding, and distribution of televisions, mobile phones, Smart Wearable, mobile accessories, smart watches, and neckbands. They sell their products under our flagship brand, i.e., CELLECOR. Over the years, they have been able to build our presence in India by having 1200+ service centres, 800+ Distributor, and their products are also present at 24,000+ retail store with 300+ wide range of products and 100 million users Pan India is purchasing a wide range of consumer products at affordable prices through our dealer channels (online as well as offline).

The company categorize their business verticals into the following categories:

1. Entertainment and Communication

In this area, they focus on 35 SKUs of televisions, 15 SKUs of sound systems and sound bars, and 70 SKUs of mobile phones. With the goal of offering each individual advanced television services and experiences, they truly focus on people’s preferences. In order to give people a convenient and user-friendly experience, they offer a wide variety of sizes of smart and conventional televisions that are fully outfitted with the GENZ Android operating system.

2. Peripherals

Under this segment, they focuses on True Wireless (“TWS”) Earbuds, Neckbands, and Smart Watches. With a commitment to providing a new generation with reasonably priced smart watches equipped with the latest processors, operating systems, and technology so that they will be able to measure their daily improvement in health. These categories have more than 145 SKUs.

3. Modern Accessories

Th company sell power banks, data cables, USB chargers, quick chargers, and other items under this category, many Wireless and Standard Power banks, all types of high-strength data lines, and the necessary adapters or chargers for each. More than 40 SKUs fall into this category.

Competitive Strengths

i. Experienced Promoter and strong senior management team with extensive knowledge of the sector
ii. Strong R&D team
iii. Quality sourcing & strong manufacturing linkages to meet the exacting demands

Objects of the Cellecor Gadgets Limited IPO:

The company intends to utilize the net proceeds from the issue towards the funding of the following objects: i. Working Capital Requirement, ii. General Corporate Purposes, and iii. Issue Expenses.

Cellecor Gadgets Limited IPO Details:

Open Date: Sep 15 2023
Close Date: Sep 20 2023
Total Shares: 5,518,800
Face Value: ₹ 10 Per Equity Share
Issue Type: Book Built Issue IPO
Issue Size: 50.77 Cr.
Lot Size: 1200 Shares
Issue Price: ₹ 87 - 92 Per Equity Share
Listing At: NSE Emerge
Listing Date: Sep 28 2023

Promoters And Management:

i. Mr. Ravi Agarwal, aged 38 years, is founder member of the Company, and 1st Generation Entrepreneur. A Finance enthusiast with 12+ years of experience in Telecom sector. Founded Unity Communication in 2010 with the goal of making quality gadgets available at pocket-friendly rates for consumers. ii. Mr. Nikhil Aggarwal, aged 32 years, founder member of the Company, is 1st Generation Entrepreneur. He has 10+ years experienced Marketing Leader with the ability to lead marketing teams and develop, execute & improve original marketing campaigns. Proficient at key brand building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers, ensuring double digit user growth. He joined Unity Communication in 2016 with a passion for market & business building. An aim to build One Stop Solution Brand by establishing huge distribution & service channel Pan India. iii. Ms. Gunjan Aggarwal, aged 37 Years, is the non-executive director and Chairperson of the company. She is graduated from Indraprastha College for Women, Delhi University. She is an educationist has 8 years of experience in the field imparting knowledge, training and maneuvering the company’s resource to ensure consistent growth.

Financials of Cellecor Gadgets Limited IPO:

Particulares ( In Lakhs )
Revenue from Operations 0 12,129 26,435
Other Income 0 0 1
Total Revenue 0 12,129 26,437
Cost of Goods Sold 0 10,458 20,881
Employee Benefits Expense 0 667 1,048
Other Expenses 2 703 3,219
EBITDA -2 301 1,289
Depreciation & Amortisation 0 2 46
Finance Cost 0 0 182
EBIT -2 299 1,243
OPM (%) 0.00% 2.48% 4.88%
PBT -2 299 1061
Tax 0 85 264
PAT -2 214 797
NPM (%) 0.00% 1.76% 3.02%
No.of Shares 209.67 209.67 209.67
EPS 0.00 1.02 3.80

Comparison With Peers:

Note: - There is no listed companies related to this company.

Recommendation on Cellecor Gadgets Limited IPO:

Review and Recommendation of Cellecor Gadgets SME IPO by IZ team is 4/10 Read Review Here

Lead Manager of Cellecor Gadgets Limited IPO:

  1. Narnolia Financial Services Ltd

Registrar of Cellecor Gadgets Limited IPO:

  1. Skyline Financial Services Private Ltd

Company Address:

Cellecor Gadgets Limited Unit No. 703, 7th Floor, Jaksons Crown Heights Plot No. 3BI Twin District Centre, Sector 10 Rohini Delhi - 110085 Phone: 011 – 45038228 Email: cs@cellecor.in Website: https://cellecor.com/

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