Cash Ur Drive Marketing Limited, originally incorporated as Cash Ur Drive Marketing Private Limited on July 06, 2009, is a leading Out-of-Home (OOH) advertising and media solutions provider in India. The company transitioned into a public limited entity on December 01, 2023. With over a decade of experience, Cash Ur Drive has evolved from a transit media startup into a full-service OOH advertising firm offering transit, outdoor, print, digital media, and EV-based branding solutions.

Business Model and Operations

The company’s business model is centered around securing advertising rights across various media platforms, operating under two key models:

a) Trade Media Model: Acquiring ad space from third-party media owners.
b) Exclusive Media Model: Directly obtaining media rights through tenders and long-term agreements, reducing intermediary costs.

Over time, the company has strategically shifted toward the exclusive media model, enhancing profitability and operational control.

Service Offerings

a) Transit Media Advertising: Includes cab, bus, auto hood, and fleet branding with full/partial wraps, in-cab ads, and EV vehicle promotions.
b) Outdoor Advertising: Covers billboards, digital wall paintings, free-standing panels, digital screens, and branding on EV charging stations.
c) Print Media Advertising: Ad placements in national, regional, and trade-specific newspapers and magazines.
d) Digital Media Advertising: Online brand promotion through websites, digital content, and streaming platforms.
e) 360-Degree Campaigns: Comprehensive campaigns combining transit, outdoor, print, and digital media for maximum brand impact.

Expansion into EV Infrastructure

In line with India’s growing electric mobility ecosystem, the company has diversified into EV charging station and battery swapping station setup, complemented by exclusive advertising rights on these assets.

Key Projects Secured: 68 EV Charging Stations in Delhi (with 10-year ad rights), 15 Charging + 19 Swapping Stations in Chandigarh, 10 Charging Stations in Dehradun – with ad rights and 5 Charging Stations in Agra

These projects are being executed in partnership with Cash Ur Drive Electric Vehicles Private Limited (a promoter group entity) under a revenue-sharing model.

Competitive Strengths

i) First-Mover Advantage in EV Ad Space: Exclusive rights on charging/swapping stations.
ii) Diversified Media Portfolio: From cabs to charging stations, covering all OOH formats.
iii) Pan-India Presence: Geographic spread through operational branches and project locations.
iv) Cost-Effective Exclusive Rights Model: Higher margins and operational efficiency.
v) Technological Integration: Use of digital screens, analytics, and digital wall printing.