(i) In the late 80s, Shri Shivratan Agarwal decided to walk his path and create a new identity for himself, this lead to the birth of the brand Bikaji. At the time when the technology to produce Bhujia on a large scale was unthought of, Shri Agarwal successfully laid the foundation of his dream venture. Not only, he ventured across the world to find and co-invent the right technology for producing bhujia; but he also managed to find an easy to remember name for the brand, that would easily connect with the consumers.

The name Bikaji is derived from Bika Rao- the founder of Bikaner and Ji, used as a mark of respect in India. Shri Agarwal’s vision was to give the world, a taste of Aslee Parampara. He desired to reach every consumer with authentic Indian taste, that reflects India’s culture and values. Over the years, Bikaji has managed to win hearts across the globe, with its power of ethnic-snacking. Today, Bikaji stands for authentic Indian taste, with diverse products and innovative packaging, adding to its commitment of taking Aslee Indian taste to the world. Bikaji

(ii) Infrastructure

a) Bikaji Foods has four state-of-the-art manufacturing facilities which hold a total manufacturing capacity of 400 TPD, producing 300 products covering a wide range of Bhujia, Namkeen’s, Sweets, Papad, Western Snacks, Cookies, RTE, frozen foods amongst others; makes it one of the largest manufacturers of ethnic snacks.

b) All the manufacturing facilities are set up in the hub of Ethnic Foods market with manpower with the experience of more than 40 years.

c) Manufacturing facilities comprises 18 production halls, to manufacture different categories of products in different manufacturing setups, separated physically to ensure the best hygiene, uniformity and authenticity of the product.

d) These production halls have 20 Frying Lines, 6 Roasting Lines and 140 Packing Machines operating completely online.

(iii) Products

a) Bhujia

They are the largest manufacturer of Bikaneri Bhujia in the ethnic snack industry, with a production capacity of 100 MT/day. There are 50 traditional Bikaneri Bhujia kettles, equipped with the latest technology to maintain the Ethnic Authentic Taste of Bikaneri Bhujia, which are made by the manual process of extrusion through the hand. This also preserves the many generations-old art of making Bikaneri Bhujia by skilled manpower. To increase the scale and quantity of Bikaneri Bhujia, they have a fully automated production line dedicated to Bikaneri Bhujia manufacturing.

b) Rasgulla

First in the industry to manufacture Rasgulla on a Fully Automated manufacturing line with best-in-class tech software embedded like SCADA.

c) Papad

They are the leading manufacturer of Papad, producing 20 MT of Handmade & Crispy Papad every day, empowering women across Rajasthan. Currently, 3000+ women workers freelance with us for papad production.

Competitive Strengths:

• The well-established brand with pan-India recognition.
• Strategically located, large-scale sophisticated manufacturing facilities with stringent quality standards.
• Extensive pan-India and global distribution network, arrangements with reputed retail chains, and growing eCommerce and exports channel.
• Strategic arrangements with retail chains in India and international markets.
• Significant multi-product export sales.