Baazar Style Retail Limited is a leading value fashion retailer with a significant presence in the Eastern Indian market, particularly in the states of West Bengal and Odisha. As per The Technopak Report, their market share in the organized value retail segment stands at 3.03% in West Bengal and 2.22% in Odisha. Between 2017 and 2024, their company was recognized as the fastest-growing value retailer in terms of both store count and revenue growth, outperforming other listed value retailers such as V2 Retail Limited and V-Mart Retail Limited.

Their retail network is the largest in Eastern India when compared to these listed competitors, with 162 stores spread across over 1.47 million square feet in 146 cities as of March 31, 2024. The majority of their stores operate under the well-established brand name ‘Style Bazaar,’ which has become synonymous with quality, affordable fashion, leading to strong customer loyalty and brand recognition.

Product Offerings

Their product range is categorized into two primary verticals: apparels and general merchandise. The apparels segment includes garments for men, women, boys, girls, and infants, while the general merchandise vertical encompasses non-apparel items and home furnishings. They target the aspiring middle-class demographic, particularly households with an average annual income of less than $5,000 USD. This segment represents a large portion of the Indian population’s purchasing power, consisting mainly of fashion-conscious, value-seeking youth and young families.

They strive to offer a comprehensive, family-oriented shopping experience, providing a wide variety of quality products at affordable prices. This approach has made them a one-stop shop catering to the needs of the entire family. Their Average Transaction Value (ATV) for Fiscal 2024 was ₹1,038.69, making it the second-highest among listed value retailers in India. Over the years, their merchandise sales have shown consistent growth, with units sold increasing from 17.58 million in Fiscal 2022 to 33.69 million in Fiscal 2024.

In summary, their strong market position, extensive retail footprint, diverse product offerings, and strategic expansion approach have established them as a leading value fashion retailer in Eastern India. They remain committed to delivering quality, affordable fashion to the growing middle-class segment, while continuing to expand their presence and enhance customer loyalty.