Astron Multigrain Limited is a manufacturer of instant noodles and related ready-to-eat products. Established in 2018 as Astron Multigrain Private Limited, the company converted into a public limited entity in October 2023. Headquartered and operated from Gondal (Rajkot, Gujarat), the company serves B2B markets by supplying instant noodles, noodle bhujiya and papad.

Business Model

The company manufactures instant noodles through a dual business model:-

1. Contract Manufacturing: for third-party brands (such as Gokul Snacks Private Limited), handling sourcing, ingredients, packaging, and quality control while the client manages branding and marketing.

2. Own Brand Manufacturing: produces noodles under its own brand “Astron’s Swagy Noodles,” where the company retains complete control over procurement, production, marketing, and distribution, enabling it to build market presence and brand equity.

Product Portfolio

Astron manufactures ready-to-eat products such as:

i) Instant noodles (Classic Mast Masala)
ii) Noodle bhujiya
iii) Papad

Instant noodles are targeted at mass-consumption segments due to affordability, convenience and long shelf life. The company’s products are primarily consumed by students, working professionals, single households, families and users with limited cooking facilities.

Distribution Model

Astron sells primarily through B2B supply channels. Products are marketed in Gujarat, Madhya Pradesh, Maharashtra, and Bihar through a network of super stockists. These stockists supply wholesalers who further distribute to retail shops, enabling deep penetration into urban, semi-urban and rural markets.

Competitive Strengths

i) Experienced promoters and efficient workforce
ii) Affordable pricing through large-scale production
iii) Growing brand presence under “Astron Swagy”
iv) Strict quality compliance (FSSAI & ISO certified)
v) Wide distribution network through super stockists
vi) Cordial labour relations, with majority female employment in production roles

To be updated shortly

To be updated shortly