Meesho Limited is a multi-sided technology platform that powers e-commerce in India by seamlessly integrating four key stakeholders—consumers, sellers, logistics partners, and content creators. As per the Redseer Report, Meesho emerged as India’s largest e-commerce marketplace in terms of Placed Orders and Annual Transacting Users during the twelve months ended September 30, 2025.

The platform is built on a value-first proposition, offering affordability, accessibility, and discovery-led engagement for India’s mass-market online shoppers.

Business Model & Platform Structure

Meesho operates as a pure-play marketplace, meaning it does not sell private labels, hold inventory, or compete with its sellers. The platform monetizes through:

i) Order fulfilment services
ii) Advertising
iii) Seller insights and data services

The company follows a zero-commission model for sellers and charges no platform fee to consumers. This structure enables lower product prices and rapid seller onboarding at scale.

Meesho operates in two key business segments:

1. Marketplace – the core e-commerce platform
2. New Initiatives – including a low-cost local logistics network for daily essentials and a financial services layer powered by regulated partners

Consumer Value Proposition

Meesho’s commitment to Everyday Low Prices differentiates it in a market dominated by sale-driven shopping trends. Low platform costs, efficient fulfilment, and commission-free seller policies enables Affordable pricing across categories, A wide assortment spanning unbranded, regional, and national brands and Personalised, discovery-led shopping that mimics offline browsing

Growing ATUs (Annual Transacting Users) and rising order frequency demonstrate strong platform stickiness.

Scaled Self-Reinforcing Flywheels

Meesho’s growth is anchored in three interconnected flywheels:

1. Commerce Flywheel: More consumers → higher order volumes → more sellers → wider assortment → more competitive pricing → stronger consumer growth.

2. Logistics Flywheel: Higher order density enables logistics partners to reduce per-order cost and improve service speed, reinforcing platform affordability.

3. Content Commerce Flywheel: Content creators promote products, enhancing discovery and engagement. This improves conversion and amplifies the commerce flywheel.

Meesho operates an asset-light, marketplace-only model, avoiding private labels, inventory ownership, and warehousing. This allows Lower capital requirements, Faster scalability. Stronger unit economics compared to traditional e-commerce

Its cashflow-positive core marketplace funds experimentation and measured expansion into new categories.