Bharatrohan Airborne Innovations Ltd., established in 2016, is an agritech company focused on leveraging drone/UAV-based platforms and Hyperspectral Imaging (HSI) technology to provide comprehensive solutions across the agricultural value chain. The company aims to address critical challenges in crop production, offering services such as crop monitoring, agricultural inputs and outputs, and sustainable farming practices.

Business Model and Services

Bharatrohan operates through a vertically integrated business model, providing a broad spectrum of solutions:

1. Crop Monitoring Services (CMS):Bharatrohan uses drones with hyperspectral imaging to monitor crop health, nutrient levels, pests, and water, supporting Integrated Crop Management (ICM) practices and providing actionable insights through the “CropAssure” platform.

2. Sale of Agri-Input Products: Based on drone insights, the company sells agri-inputs like fertilizers and pesticides under its brand, ‘Pravir,’ offering guidance to help farmers adopt sustainable practices.

3. Sale of Agri-Output Products: Bharatrohan procures residue-free crops from aggregators, ensuring quality through ICM practices and providing traceability via the “SourceAssure” program.

Technology and Innovation

Bharatrohan’s core technology is driven by Hyperspectral Imaging (HSI), which allows detailed analysis of crops by capturing data across a wide spectrum of light. This technology, along with drones like the Pravir X4, enables precision farming and early detection of crop issues. The company also integrates multimodal data analysis and provides tailored advisory services to farmers.

Farmer Support and Accessibility

To ensure the practical application of its services, Bharatrohan employs a network of Farmer Success Associates, who assist farmers at the village level using WhatsApp to communicate advisories in local languages. The company also operates Bharatrohan Pragati Kendras, providing farmers with access to agri-inputs and further support in implementing farming recommendations.

Expansion and Diversification

Bharatrohan is expanding its operations by setting up a manufacturing unit in Jodhpur for the cleaning, sorting, and packaging of agri-output products. The company also plans to launch a direct-to-customer model for selling agricultural products like spices and pulses through quick commerce platforms such as Swiggy Instamart.

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