i. Shoora Designs is engaged in the business of procuring rough diamonds through suppliers, internally planning and mapping rough diamonds, and is out-souring the process of cleaving, laser cutting, and polishing from local job-workers in the domestic market of Surat, and is selling of the said polished cut-diamonds to the wholesalers or retailers with business concentration pre-dominantly in Surat, Gujarat, and the newly-explored market of Mumbai, Maharashtra. A substantial majority of our cut and polished diamonds are sold to diamond wholesalers and the jewellery manufacturers in the domestic market of Surat and Mumbai.

ii. The revenue from sale of the diamonds is generated through offline market, and through their online platform accessible at https://www.shooradesigns.com/shop/. The online market facilitates and provides the customers with an option to browse variety of diamonds through its catalogue. This catalogue also provides the customers with the price data for each of the products, which thus enables the targeted investor to make a well-informed decisions.

BUSINESS PROCESS

i. Procurement of Rough Diamonds
ii. Assortment of Rough Diamonds
iii. Quality check
iv. Security
v. Sorting and Processing
vi. Polishing
vii. Sales and Track Order
viii. Maintaining stock register

COMPETITIVE STRENGTHS

i. Existing distribution and sales networks
ii. Optimum Polishing
iii. Repetitive customers
iv. Experience of Management.