Thinking Hats Entertainment Solutions Limited was incorporated on February 11, 2013, under the name ‘Thinking Hats Entertainment Solutions Private Limited’. Initially based in New Delhi, the company shifted its registered office to Maharashtra in 2019 for administrative convenience. Over the past decade, Thinking Hats has transformed from a specialized event management and visual merchandising company into a multifaceted business that now focuses on OTT content production, experiential marketing, and digital content creation. With expertise in both the B2B event management sector and the burgeoning OTT industry, Thinking Hats has established itself as a leader in its field.

Core Business Verticals

Thinking Hats operates in three primary business verticals:

1. Event Management Services:

a) Corporate and Product Launches: The company provides comprehensive event management services for corporate events, brand launches, and large-scale entertainment shows.

b) Artist Management: Curates and manages talent for events.

c) Exhibitions and Activations: Organizes and manages exhibitions and ground activations, targeting different sectors.

d) Gifting and Merchandising: Offers bespoke merchandise and gifting solutions for clients.

e) Virtual Events: Delivers tailored solutions for hosting virtual conferences and events.

2. Retail Visual Merchandising:

a) In-store Design Solutions: Creates bespoke store layouts and designs for optimizing the in-store experience.

b) Interior and Exterior Displays: Designs captivating displays to attract customers while maintaining brand coherence.

c) Point of Purchase (PoP) and Point of Sales (PoS) Displays: Specializes in crafting displays that encourage impulse purchases and drive customer engagement.

3. Digital Content Creation:

a) OTT Movies and Web Series Production: Creates content for OTT platforms, producing high-quality web series, movies, and documentaries.

b) Commercial and Event Shoots: Produces visually compelling commercials, event films, and other corporate media.

c) Digital Filmmaking: Utilizes cutting-edge technology to produce digital films across various formats.

Key Achievements

1. OTT Productions: Thinking Hats has successfully produced web series and films for major OTT platforms, including Netflix and Amazon Prime.

2. Industry Recognition: The company has garnered attention for its content development and experiential marketing capabilities, establishing itself as a preferred partner for leading brands.

3. Expanding Digital Presence: Recognizing the importance of emerging digital trends, Thinking Hats is actively investing in AI, AR, and VR, expanding its scope beyond traditional media to incorporate new-age technologies in its projects.

Evolution and Expansion into OTT Production

Thinking Hats expanded into the OTT content production space in 2019, leveraging the rising demand for digital content across platforms like Netflix, Amazon Prime, Sony Liv, Disney+ Hotstar, and Zee5. Since its entry into the OTT space, the company has produced notable works. The company also produces short films and corporate event movies, further broadening its reach in the entertainment industry.

Future Outlook

Thinking Hats aims to continue its expansion into the OTT and digital content creation space, with plans to further explore AI, AR, VR, and other cutting-edge technologies to enhance its product offerings. The company is poised to capitalize on the growth of OTT platforms and the increasing demand for experiential marketing and event management solutions.