Sat Kartar Shopping Limited IPO

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The company is a dedicated Ayurveda healthcare provider, committed to promoting natural wellness and healthier lifestyles. They integrate the rich heritage of Ayurvedic knowledge with modern research to create innovative, high-quality products tailored to specific therapeutic needs and general lifestyle enhancements. Over the years, they have strategically refined their business model, focusing exclusively on Ayurveda to establish themselves as a trusted player in this sector. This pivot underscores our dedication to providing holistic wellness solutions rooted in the principles of Ayurveda.

Market Opportunity

The increasing global interest in natural and organic wellness products reflects a shift toward alternatives to conventional medicine. Consumers are seeking effective, high-quality solutions that align with their preference for sustainable and natural remedies. Despite the diversity in product quality within the Ayurveda market, this growing demand presents a significant opportunity for us to strengthen their market position by consistently delivering superior, standardized products.

Operating Model

They operate in the Direct-to-Consumer (D2C) segment, directly engaging with individual customers through multiple channels:
i. Their proprietary D2C website
ii. Third-party e-commerce platforms
iii. TV marketing
iv. Digital advertising via Google and Meta Applications

This approach ensures direct interaction with their customers, streamlines delivery processes, and facilitates effective feedback integration, enabling them to refine their offerings based on real-time consumer insights.

Product Portfolio

Their products are developed with a keen understanding of:
i. Traditional Ayurvedic Practices: Ensuring authenticity in ingredients and formulations.
ii. Modern Wellness Trends: Addressing the evolving needs of consumers seeking holistic solutions.
iii. Consumer Demand: Incorporating feedback and preferences to create a diverse yet specialized product line.

The result is a portfolio that combines the best of Ayurveda with modern health insights, catering to therapeutic and lifestyle needs while staying true to their mission of fostering natural wellness.

Vision and Commitment

Their mission is to empower individuals to embrace healthier lifestyles through natural, authentic, and effective Ayurvedic products. By staying true to the principles of Ayurveda and leveraging modern advancements, they aim to create a meaningful impact in the wellness space, fostering trust and long-term relationships with their customers.

Objects of the Sat Kartar Shopping Limited IPO:

The objects of the Issue are: - i. To meet the expenses of Unidentified Acquisition (In India or Abroad) ii. To meet the expenses, Marketing and Advertisement iii. To meet the Capital Expenditure iv. To meet the expenditure on Investment in Technology v. To meet out the General Corporate Purposes; and vi. To meet out the Issue Expenses.
DRHP of Sat Kartar Shopping Limited IPO
RHP of Sat Kartar Shopping Limited IPO

Sat Kartar Shopping Limited IPO Details:

Open Date: Jan 10 2025
Close Date: Jan 14 2025
Total Shares: 41,72,800
Face Value: ₹ 10 Per Equity Share
Issue Size: 33.80 Cr.
Lot Size: 1600 Shares
Issue Price: ₹ 77 - 81 Per Equity Share
Listing At: NSE Emerge
Listing Date: Jan 17 2025

Promoters And Management:

Mr. Ved Prakash, aged 37, became the Managing Director on May 1, 2024. A Commerce graduate from Delhi University, he has 12+ years of experience in marketing Ayurveda products. After freelance marketing from 2013 to 2018, he rejoined Sat Kartar Shopping Limited, driving brand growth and customer engagement, leading to his appointment as Whole-Time Director and later Managing Director. Pranav Singh Chadha, aged 28, is the Promoter and Executive Director of the company. A graduate of Sri Guru Gobind Singh College of Commerce, he began his career at Sat Kartar Shopping in 2017 as a Digital Marketing Associate, rising to Assistant Manager. After gaining industry experience at ODN Digital Services (2021-2023), working on major brands like Zydus Wellness and Flipkart, he returned to Sat Kartar Shopping. With 7 years of digital marketing expertise, Pranav has driven growth, improved efficiency, and enhanced customer retention through AI-driven remarketing strategies. Ms. Simrati Kaur, aged 29, is the Promoter and Executive Director of the company. A graduate of Indira Gandhi Institute of Technology, she has 4 years of experience in digital marketing. She oversees end-to-end marketing, including product launches, design, content creation, and large-scale campaigns. Simrati excels in strategy formulation, data analysis, and aligning campaigns with KPIs to ensure measurable success.

Financials of Sat Kartar Shopping Limited IPO:

In Cr.
Particulars Dec 15, 2024 March 31, 2024 March 31, 2023 March 31, 2022
Revenue from Operations 109.28 127.90 82.96 51.91
EBITDA 8.78 10.23 5.23 2.30
EBITDA Margins 8.03% 8.01% 6.30% 4.43%
PAT 5.89 6.30 2.50 1.38
PAT Margins 5.38% 4.92% 3.01% 2.65%
CFOA -2.50 7.04 7.97 2.27

Comparison With Peers:

Companies Revenue EBITDA Margins PAT Margins D/E Ratio MCap P/E
Sat Kartar Shopping (FY 2024) 127.90 Cr. 8.01% 4.92% 0.23 127.53 20.24
Jeena Sikho Lifecare (TTM) 381 Cr. 28% 22.04% 0.00 5,524 Cr. 65.50
Kerala Ayurveda (TTM) 112 Cr. 9% 2.67% 1.77 492 Cr. 158

Recommendation on Sat Kartar Shopping Limited IPO:

Review and Recommendation of Sat Kartar Shopping IPO by team IZ is 4/10.
 

Lead Manager of Sat Kartar Shopping Limited IPO:

  1. Narnolia Financial Services Ltd

Registrar of Sat Kartar Shopping Limited IPO:

  1. Skyline Financial Services Private Ltd

Company Address:

Sat Kartar Shopping Limited 603, 6th Floor Mercantile House, KG Marg New Delhi - 110001 Phone: +91-9319888634 Email: info@satkartar.in Website: https://www.satkartar.in/

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