The company is engaged in the designing, manufacturing, and wholesale distribution of high-quality cotton textile products, with a specialized focus on:

i. Cotton sarees (both printed and embroidered)
ii. Unstitched salwar suits
iii. Cotton bed sheets

These products are marketed under their proprietary brands “Vandana” and “Tanaya”, both of which are widely recognized and respected in the Indian textile industry for their quality and design. A notable achievement was being awarded the “Best Debutant – Apparels” at the Ajio Business Partnership Meet in 2022, a testament to the industry’s recognition of our brand’s emerging presence.

They operate on a Business-to-Business (B2B) model, leveraging a robust distribution network comprising:
i. 1,041 wholesalers as of September 30, 2024
ii. Presence in 31 states and union territories across India
iii. Active sales through B2B e-commerce platforms

Their primary market penetration is in Eastern India, accounting for 92.11% of revenue, with additional contributions from:
i. South: 2.27%                     ii. North: 3.35%                     iii. West: 2.27%

They emphasize direct client interactions, in-person visits, and strong regional market connections to expand their footprint and deepen market engagement.

Their company has established itself as a reliable and quality-driven textile manufacturer and B2B wholesaler, with pan-India presence and a stronghold in the eastern Indian market. Backed by brand recognition, a diverse product line, and a well-managed hybrid manufacturing strategy, they are poised for continued growth. Their extensive network of wholesalers and expanding SKUs reflect their deep understanding of the Indian cotton textile landscape and the needs of our diverse customer base.

As per RHP no listed Peers of the company.

Review and Recommendation of N R Vandana Tex Industries IPO by team IZ is 3/10.