Business Activities

i) Engaged in trading of FMCG products, groceries, home textiles, décor, apparel, toys, footwear, household items, and gift articles through supermarkets.

ii) Operates under own stores and franchise models (FOCO & FOFO).

iii) Additional income streams include:

– Shelf rentals to other companies
– Paid branding & marketing displays
– Vendor promotions (FSUs, standees, shop-in-shop counters)
– Employee deputation from brands for in-store selling

iv) Products Portfolio:

FMCG (food & non-food), groceries, household goods, consumer durables.Apparel, footwear, home textiles, luggage and Toys, stationery, gift articles, imitation jewellery, crockery, and more.

Franchise Models

a) FOCO (Franchise Owned, Company Operated): Franchisee owns the store; company manages daily operations, revenue linked to sales per sq. ft.

b) FOFO (Franchise Owned, Franchise Operated): Franchisee owns and operates the store; pays franchise fee and royalties to the brand.

Operations & Presence

Jay Ambe Supermarkets operates 17 stores across Gujarat, including 10 company-owned and 7 franchise outlets. The company has built a strong supply chain with over 1,700 manufacturers and suppliers, while procurement is centralized at its Kudasan regional office using ERP systems to track demand, inventory, and sales. Instead of separate warehouses, additional inventory is stored on in-store top shelves, ensuring efficient space utilization and smooth operations.

Growth Strategy

i) Expansion through franchise networks in Gujarat and beyond.
ii) Focus on customer experience through technology-driven operations (ERP systems).
iii) Strengthening vendor partnerships for pricing advantage.
iv) Scaling City Square Mart as a leading retail chain in Tier 2 & Tier 3 cities

To be updated shortly

To be updated shortly