Ganesh Consumer Products Limited IPO
Ganesh Consumer Products Limited is a leading FMCG company headquartered in Kolkata, West Bengal. The Company has a strong market presence in East India and is known for its packaged food products, particularly flour and wheat-based derivatives. With a legacy dating back to 1936, the brand “Ganesh” has grown from a small retail outlet in Burrabazar, Kolkata, to one of the largest packaged consumer goods companies in the region.
Business Segments
1. B2C (Business-to-Consumer) – Contributes ~77% of FY2025 revenue. Includes packaged flour, value-added products, spices, instant mixes, and snacks.
2. B2B (Business-to-Business) – Supply of products through brokers to FMCG companies, HoReCa businesses, and small retailers.
3. By-products – Sale of wheat bran, chana chunni, etc., primarily used as cattle feed.
Market Position
Ganesh Consumer Products is a market leader in East India’s packaged flour segment. In FY2025, it ranked as the 3rd largest brand in packaged atta and the largest in wheat-based derivatives such as maida, sooji, and dalia. The company also holds a strong position in gram-based flours with a ~43.4% share in sattu and ~4.9% in besan. In West Bengal, it commands a dominant ~40.5% market share in wheat-based products, highlighting its strong regional leadership.
Product Portfolio
Core Products: Whole wheat flour (atta) and Wheat & gram-based derivatives: maida, sooji, dalia, besan, sattu.
Emerging Products: Instant food mixes (khaman dhokla, bela kachori), Spices (whole, powdered & blended), Ethnic snacks (bhujia, chanachur) and Ethnic flours (singhara flour, bajra flour).
Product Breadth: 42 products with 232 SKUs (as of March 31, 2025).
Distribution Network
Company has an extensive distribution network across West Bengal, Bihar, Jharkhand, Odisha, and Assam. Its general trade channel operates through 28 C&F agents, 9 super stockists, and 972 distributors, reaching over 70,000 retail outlets, with 95% of sales on a cash-and-carry basis, ensuring strong working capital discipline. In addition, the company has a strong presence in 204+ modern trade stores across East India and is active on e-commerce and quick-commerce platforms, along with its own website.
Marketing & Branding
Ganesh Consumer Products has focused strongly on brand-building through print, outdoor, digital, and social media campaigns, supported by a strategic partnership with Group M Media India (Mindshare Neo, Kolkata). Its advertising spend rose to ₹113.72 million in FY2025, reflecting consistent investment in visibility and market presence. The company has also expanded its portfolio, launching 11 new products and 94 SKUs over the past three years to meet evolving consumer demand.
Objects of the Ganesh Consumer Products Limited IPO:
Ganesh Consumer Products Limited IPO Details:
Open Date: | Sep 22 2025 |
Close Date: | Sep 24 2025 |
Total Shares: | 1,26,95,600 |
Face Value: | ₹ 10 Per Equity Share |
Issue Type: | Book Building |
Issue Size: | 408.80 Cr. |
Lot Size: | 46 Shares |
Issue Price: | ₹ 306-322 Per Equity Share |
Listing At: | NSE,BSE |
Listing Date: | Sep 29 2025 |
Promoters And Management:
Financials of Ganesh Consumer Products Limited IPO:
Particulars | FY2024-2025 | FY 2023-2024 | FY 2022-2023 |
Revenue from Operations | 850.40 | 759.00 | 610.70 |
EBITDA | 73.2 | 63.3 | 56.1 |
EBITDA Margins | 8.61% | 8.35% | 9.19% |
PAT | 35.4 | 26.9 | 27.1 |
PAT Margins | 4.17% | 3.56% | 4.44% |
ROCE | 23.49% | 21.19% | 17.24% |
Debt to Equity Ratio(In Times) | 0.22 | 0.17 | 0.42 |
Operating Cash Flows | 46 | 88.4 | -13.1 |
Comparison With Peers:
Companies | Revenue (in cr) | EBITDA Margins | PAT Margins | ROCE | D/E Ratio | MCap (in cr) | P/E |
Ganesh Consumer Products Limited | 850.40 | 8.61% | 4.17% | 23.49% | 0.22 | 1301.21 | 36.76 |
Patanjali Foods Limited | 31157 | 6% | 4.17% | 15.60% | 0.07 | 65,509 | 53.7 |
AWL Agri Business Limited | 63672 | 4% | 1.92% | 20.90% | 0.21 | 33720 | 29.3 |
Lead Manager of Ganesh Consumer Products Limited IPO:
Registrar of Ganesh Consumer Products Limited IPO:
Discussion on Ganesh Consumer Products Limited IPO:
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