Euro Pratik Sales Limited is engaged in the decorative wall panel and decorative laminates industry, operating as a seller and marketer of high-quality decorative solutions. Recognized as one of India’s leading organized brands in the decorative wall panel segment, the company has established itself as a product innovator, offering eco-friendly, durable, and design-forward alternatives to traditional wall decoration products like wallpaper, wood, and paint.

Business Model

It is an Asset-light model which Focuses on design and development while outsourcing manufacturing to long-term global partners. It Works with 36 contract manufacturers across India and international markets, including South Korea, China, the United States, Romania, Turkey, Indonesia, and Portugal. This model reduces capital expenditure while ensuring global quality standards and design innovation.

Product Portfolio

It Offers 30+ product categories and 3,000+ designs across decorative wall panels and laminates. It is Identified as a product innovator at India Coverings Expo (2019–2022) for introducing unique products like Louvers, Chisel, and Auris. The company operates as a fast-fashion brand in wall décor, with over 113 product catalogues launched in the last four years. Products are anti-bacterial, anti-fungal, eco-friendly, and free from heavy metals like lead and mercury.

Market Position and Distribution

Market Position: Euro Pratik Sales Limited commands a 15.87% market share in India’s organized decorative wall panels industry, with ₹1,742.89 million revenue in FY23, and strong brand visibility through its “Euro Pratik” and “Gloirio” brands endorsed by Hrithik Roshan and Kareena Kapoor Khan.

Distribution & Reach: The company has a pan-India presence across 116 cities with 180 distributors and exports to six international markets, supported by a large warehouse near Nhava Sheva Port in Maharashtra.

Competitive Strengths

i) Market Leadership – One of India’s largest organized wall panel brands with 15.87% market share.
ii) Comprehensive Portfolio – Wide range of categories and innovative designs catering to residential and commercial segments.
iii) Asset-Light Model – Outsourced manufacturing with global partnerships ensures scalability and efficiency.
iv) Distribution Network – Strong pan-India and global footprint with extensive reach.
v) Financial Performance – Robust EBITDA growth and low leverage levels support sustainable expansion.
vi) Brand Equity – Endorsements by leading Bollywood actors strengthen consumer connect and brand visibility.