Founded in 2008, Amagi Media Labs is a cloud-native SaaS company that enables media companies to distribute, manage, and monetize video content over the internet. The platform supports streaming across smart TVs, smartphones, and digital applications, eliminating reliance on traditional cable or set-top box infrastructure. Amagi’s technology has powered streaming for global marquee events such as the Paris 2024 Olympics, UEFA tournaments, the Oscars, and U.S. Presidential debates.

Industry Context: The New Video Economy

The media and entertainment industry is undergoing a structural shift from linear cable television to internet-based video consumption. Viewers now expect anytime, anywhere access across devices. This transition has created challenges such as fragmented distribution, global content localization needs, and a shift toward advertising-supported models. Despite this shift, nearly 90% of broadcast operations still rely on legacy on-premise infrastructure, presenting a large opportunity for cloud transformation.

Amagi offers an end-to-end, AI-enabled cloud platform that integrates content production, preparation, distribution, and monetization into a single system. This reduces operational complexity, improves scalability, and helps customers maximize content revenue through targeted advertising and analytics.

Customer Segments

Amagi serves three key customer groups:

i) Content Providers: TV networks, studios, sports leagues, and media creators managing live, linear, and on-demand content.

ii) Distributors: OTT platforms, telecom operators, and smart TV manufacturers aggregating and delivering content globally.

iii) Advertisers & Ad Platforms: Brands, agencies, and demand-side platforms using Amagi’s tools for targeted advertising, yield optimization, and performance measurement.

Key Strengths

i) Glass-to-Glass Platform: Comprehensive camera-to-screen solutions across the entire video value chain.
ii) Three-Sided Marketplace: Strong network effects connecting content providers, distributors, and advertisers.
iii) AI-Driven Technology: Proprietary AI stack (“Amagi INTELLIGENCE”) embedded across scheduling, monetization, and analytics.
iv) Global Scale & Trust: Trusted by over 400 content providers, 300+ distributors, and 80+ advertisers worldwide, including more than 45% of the top 50 listed media companies.
v) Visionary Founders: Led by experienced founders with deep domain expertise and a culture of innovation.

To be updated shortly

To be updated shortly