Akiko Global Services Limited IPO

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Akiko is a channel partner for major banks and Non-Banking Financial Companies (NBFCs) in India, specializing in the distribution and sales of financial products such as credit cards and loans. With six years of expertise, Akiko has established itself as a trusted intermediary, connecting customers with tailored financial solutions. Utilizing a sophisticated Customer Relationship Management (CRM) system, Akiko ensures the secure handling and efficient processing of customer information, thereby enhancing operational effectiveness and customer satisfaction.

Commitment to Growth and Improvement

As Akiko continues to grow, it remains dedicated to continually evaluating and improving its key activities. This commitment is evident in its multifaceted approach, combining digital marketing, telemarketing, and a strong network of field representatives (Feet-on-street) to provide an exceptional and seamless customer experience.

Strategic Initiatives

Akiko’s strategic initiatives are designed to enhance customer acquisition, retention, and collaboration with banks, while also embracing technological advancements.

1. Enhancing Customer Acquisition:
i. Multi-channel Approach: Akiko employs a diverse strategy to maximize reach and engagement. The telemarketing team receives regular training to improve communication and conversion rates.
ii. Digital Marketing: Investments in SEO, PPC advertising, social media marketing, WhatsApp, and email campaigns help increase brand visibility and attract a wider audience.
iii. Feet-on-Street Strategy: Field representatives target high foot traffic areas, building personalized relationships and guiding potential customers in making informed financial decisions.

2. Strengthening Customer Retention:
i. Customer Satisfaction: Akiko prioritizes prompt and personalized support from its customer service team.
ii. Regular Communication: Targeted promotional offers and regular engagement help maintain strong connections with existing customers.
iii. Cross-selling and Upselling: Continued interaction allows for identifying opportunities to offer additional financial products and services, catering to evolving customer needs.

3. Increasing Collaboration with Banks:
i. Deepening Relationships: Akiko aims to strengthen ties with banks, showcasing its expertise, exceptional customer support, and innovative marketing approach.
ii. Exclusive Products: Enhanced collaboration can lead to exclusive product offerings and features, providing a competitive edge.

4. Embracing Technology:
i. Innovative Solutions: Akiko invests in advanced analytics and AI-driven algorithms to optimize marketing efforts, personalize offerings, and predict customer behavior.
ii. User-friendly Mobile Application: The development of a secure mobile app empowers customers with real-time access to credit card and loan information, as well as self-service options.

Unique Selling Points

Akiko’s unique selling points lie in its comprehensive range of financial products, multifaceted customer acquisition model, personalized customer engagement, and expansive customer database. This combination of strengths enables Akiko to effectively address the diverse financial needs of its customers and deliver unparalleled value.

Conclusion

Akiko’s strategic focus on enhancing customer acquisition, strengthening retention, increasing collaboration with banks, and embracing technology positions it as a leader in the distribution and sales of financial products. By continually refining its approaches and leveraging its robust CRM system, Akiko is well-equipped to meet the evolving needs of its customers and maintain its competitive edge in the financial services industry.

Objects of the Akiko Global Services Limited IPO:

The company intends to utilize the proceeds of the Issue to meet the following objectives: - i. Implementation of ERP Solution and TeleCRM ii. Mobile Application for financial product solution iii. To meet working capital requirements. iv. Enhancing visibility and awareness of the brands, including but not limited to "Akiko Global" or "Moneyfair v. General Corporate Purpose; and vi. Issue Expenses
DRHP of Akiko Global Services Limited IPO
RHP of Akiko Global Services Limited IPO

Akiko Global Services Limited IPO Details:

Open Date: Jun 25 2024
Close Date: Jun 27 2024
Total Shares: 3,001,600
Face Value: ₹ 10 Per Equity Share
Issue Size: 23.11 Cr.
Lot Size: 1600 Shares
Issue Price: ₹ 73 - 77 Per Equity Share
Listing At: NSE Emerge
Listing Date: Jul 02 2024

Promoters And Management:

Ms. Priyanka Dutta, aged 38 years, is the Promoter & Managing Director of the Company. She is highly experienced board director with 15 years of experience in leading non-profit as well as for-profit organizations. She has strong knowledge of governing bylaws and how to implement company procedures. Successful motivator who brings a good attitude to every meeting. She is Proficient in software related to running a company, including accounting software, analytical software, and database user interface and query software and has strong knowledge of administration and management as well as human resources, including strategic planning, leadership techniques, personnel recruitment, and compensation and benefits policies. Ms. Richa Arora, aged 38 years, is the Director and Chief Financial officer of the Company. She has an experience of 14 years as board of director who prioritizes results, is self-driven and resourceful and has a track record of building management teams to increase productivity and profitability. experienced in developing all business areas to make it a vibrant and forward- thinking corporation. able to build profitable and long-lasting connections with stakeholders around the globe while having exceptional communication abilities. She has performed a variety of high-level administrative tasks, which include budget preparation, travel arrangements and meeting, scheduling, and reporting and tracking information for senior management. Mr. Gurjeet Singh Walia , aged 44 years, is the Promoter & Director of the Company. He has 14 years of experience in managing both for-profit and nonprofit organizations, he has experience in developing strategic and business plans, has thorough knowledge of market changes and forces that influence the company, Strong understanding of corporate finance and measures of performance and is Familiar with corporate law and management best practices and has Excellent organizational, leadership, communication, interpersonal and presentation skills.

Financials of Akiko Global Services Limited IPO:

Particulars ( In Lakhs )
2021
2022
2023
10M-FY24
Revenue from Operations 611 1,352 3,958 2,590
Other Income 0 1 1 19
Total Revenue 611 1,353 3,959 2,610
Purchase of Services 175 512 1,466 1,004
Employees Benefit Expenses 272 575 1,561 948
Other Expenses 121 149 299 197
EBITDA 42 118 632 460
OPM (%) 6.95% 8.75% 15.97% 17.63%
Depreciation & Amortisation 6 12 19 20
EBIT 36 107 613 440
Finance Cost 5 2 3 3
PBT 31 104 610 437
Tax 8 27 157 115
PAT 23 78 453 321
NPM (%) 3.76% 5.75% 11.45% 12.32%
No.of Shares 107.69 107.69 107.69 107.69
EPS 0.21 0.72 4.20 2.98
 

Comparison With Peers:

Note :- There are no listed companies in India that engage in a business similar to this Company.

Recommendation on Akiko Global Services Limited IPO:

Review and Recommendation of Akiko Global Services by team IZ is 5/10. 1. They are a channel partner for major banks and Non-Banking Financial Companies (NBFCs) in India, specializing in the distribution and sales of financial products such as credit cards and loans. With six years of expertise and experience, their company leverages a Customer Relationship Management (CRM) system to enhance daily operations, ensuring secure and efficient handling of customer information. Their CRM, developed in-house, protects customer data from potential threats and streamlines the management of leads. 2. Strategies a. Enhancing Customer Acquisition: i. Multi-Channel Approach        ii. Telemarketing Training            iii. Digital Marketing iv. Feet-on-Street Team b. Strengthening Customer Retention: i. Personalized Support            ii. Regular Communication          iii. Cross-Selling and Upselling c. Increasing Collaboration with Banks: i. Deepening Relationships      ii. Exclusive Products and Features d. Embracing Technology: i. Innovative Solutions              ii. Mobile Application 3. SWOT Analysis Strengths i. Experience and Expertise             ii. Diversified Business Model     iii. Extensive Database Weaknesses i. Low Employee Retention Rate     ii. Limited Financial Resources   iii. Vulnerability to Changes Opportunities i. Growing Demand                           ii. Partnership with Banks            iii. Increasing Digitalization Threats i. Intense Competition                     ii. Economic Factors                      iii. Cybersecurity Threats 4. The Revenue has Increased from Rs.6 Crores in FY21 to Rs.39 Crores in FY23. 5. The EBITDA has Increased from 42 Lakhs in FY21 to 6 Crores in FY23. 6. The PAT has Increased from 23 Lakhs in FY21 to 4 Crore in FY23. 7. As per FY23, CFO/EBITDA is 0.99, As per FY24, EPS is 3.58, 8. Market Capitalization is 82 Crores & P/E is 21.5x based on FY24.

Lead Manager of Akiko Global Services Limited IPO:

  1. Fast Track Finsec Private Limited

Registrar of Akiko Global Services Limited IPO:

  1. Skyline Financial Services Private Ltd

Company Address:

Akiko Global Services Limited 11th Floor, Off. No. 8/4-D, Vishwadeep Building District Centre Janak Puri West Delhi, New Delhi-110058 Phone: 011-4010 4241 Email: accounting@akiko.co.in Website: http://www.themoneyfair.com/

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