1. Introduction

Tanla Platforms Limited is a leading global Communications Platform-as-a-Service (CPaaS) provider, enabling enterprises to communicate securely and at scale. Founded in 1999 and headquartered in Hyderabad, it is listed on both NSE and BSE. Tanla is known for pioneering innovations in messaging and cloud communication infrastructure across India.

2. Business Model

Tanla operates through a B2B enterprise SaaS model, offering cloud-based platforms that facilitate A2P (Application-to-Person) messaging, voice, and other mobile communication services.
It has two major product lines:

• Trubloq: A blockchain-based DLT platform to prevent spam and fraud in telecom.

• Wisely: A patented cloud communication platform built in partnership with Microsoft Azure to offer secure and compliant communication at scale.

Revenue is generated through per-message billing and enterprise software subscriptions.

3. Market Reach

Tanla is India’s largest CPaaS player, handling ~800 billion interactions annually, and processes about 35–40% of India’s total A2P SMS traffic. It also has international operations in Singapore, UAE (Dubai), Sri Lanka and expanding across Europe and Asia-Pacific through enterprise partnerships

4. Clientele

Tanla serves over 1,000 enterprise customers, including:

– Tech giants: Google, Microsoft
– E-commerce: Flipkart, Amazon
– Banks & FinTechs: HDFC Bank, SBI, Axis, Paytm
– Telecom: Airtel, Jio, Vodafone Idea
– Government & Utilities: UIDAI, IRCTC, etc.

Its client base spans banking, telecom, e-commerce, logistics, government, and FMCG sectors.

5. Key Strengths

i) Patented Products: Owns IP in blockchain (Trubloq) and CPaaS architecture (Wisely)
ii) High Entry Barrier: Strong compliance framework, telecom integrations, and deep data security layers
iii) Robust Financials: Debt-free, high cash reserves; funded ₹175 Cr buyback fully via internal accruals
iv) Innovation Driven: First to implement blockchain in telecom fraud management in India