Matrimony.com Limited Buyback 2024

1. Company Background:

Matrimony.com Limited is a leading online matrimony service provider in India, founded in 1997 by Murugavel Janakiraman. The company operates one of the largest matchmaking and marriage-related services platforms in the country, catering to a diverse range of communities and religions.

2. Business Model:

Matrimony.com’s business model is primarily subscription-based. Users can create profiles on the platform for free but must subscribe to paid plans to access premium features such as contacting potential matches, personalized matchmaking services, and enhanced profile visibility. The company generates revenue from these subscriptions, as well as from advertisements and allied services.

3. Products and Services: The company offers a wide range of products and services across various categories:

a) Matchmaking Services: The flagship brand, Bharat Matrimony, is one of the most recognized names in the online matrimony market. Other niche matchmaking services include Tamil Matrimony, Telugu Matrimony, Kerala Matrimony, and many others, catering to specific linguistic and religious groups.

b) Marriage Services: Matrimony.com also provides marriage-related services such as Matrimony Photography, Matrimony Bazaar (a wedding marketplace), and Matrimony Mandaps (wedding venue booking), offering end-to-end solutions for weddings.

4. Subsidiaries and Brands: Matrimony.com has several subsidiaries and brands under its umbrella, including:

a) Elite Matrimony: A premium matchmaking service targeting high-net-worth individuals (HNIs).

b) Community Matrimony: A collection of over 300 community-specific matrimonial sites catering to various Indian communities.

c) Jeevansathi (in some regions): Another matrimonial brand that focuses on a different demographic within the matchmaking market.

5. Market Reach:

Matrimony.com has a strong presence across India and has expanded its services to cater to the Indian diaspora in countries like the USA, Canada, the UK, and the Middle East. The platform boasts millions of registered users, making it one of the most popular matrimony services globally.

6. Growth and Expansion:

Over the years, Matrimony.com has witnessed steady growth, driven by its innovative offerings, strong brand presence, and deep understanding of the Indian market. The company has continuously expanded its service portfolio and geographical reach, with ongoing efforts to diversify into new revenue streams and enhance user engagement through technology-driven solutions.

Buy Back Offer Deal:

Buyback Type: Tender Offer
Buyback Record Date: Oct 25 2024
Buyback Offer Amount: ₹ 72 Cr.
Date of Board Meeting approving the proposal: Sep 05 2024
Date of Public Announcement: Sep 05 2024
Buyback Offer Size: 3.16%
Buyback Number of Shares: 7,02,439
FV: 5
Buyback Price: ₹ 1025 Per Equity Share

Details of Buyback:

The proposal to buyback not exceeding 7,02,439 (Seven Lakh Two Thousand Four Hundred Thirty-Nine) equity shares of the Company (representing 3.16% of the total number of equity shares in the paid up share capital of the Company) at a price of  Rs. 1,025/- (Rupees One Thousand Twenty-Five Only) per equity share payable in cash for an aggregate consideration not exceeding Rs. 72,00,00,000 (Rupees Seventy-Two Crore Only).

Salient financial parameters:

Particulars (In Cr) Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024
Sales + 372 378 434 456 481
Expenses + 317 311 348 388 409
Operating Profit 54 67 86 67 72
OPM % 15% 18% 20% 15% 15%
Other Income + 18 17 18 24 26
Interest 5 5 5 6 5
Depreciation 28 26 27 30 28
Profit before tax 39 54 72 56 65
Tax % 24% 24% 25% 17% 23%
Net Profit + 30 41 54 47 50
EPS in Rs 12.97 17.83 23.4 20.97 22.26
Dividend Payout % 27% 20% 21% 24% 22%

How to Participate in buyback?

1. Firstly, to be eligible for the buyback the investor should have shares of Matrimony.com Limited in Demat or physical form as on the record date [25/10/2024]. 2. Once you have shares in Demat, you can participate in the buyback process which is opening from [To be updated] by selling your shares through your broker on NSE or BSE 3. Then on [To be updated], the payment will be given to you for accepted shares and unaccepted shares will be returned to your Demat account.

Profit from the buyback on the bases of acceptance Ratio:

Buy 195 Shares at CPM of Rs. 810 (2,00,000/1025)
Acceptance Ratio 33% 50% 75% 100%
Amount Invested in Buyback 157950 157950 157950 157950
No. of Shares Buyback 64 98 146 195
Buyback Profit 13760 21070 31390 41925
Profit% 8.71% 13.34% 19.87% 26.54%

102 Comments

    10% as Tax deducted from buyback value. Please guide , is there any provision to claim that amount, as my income is not taxable.

    30% AR was worse than the 40% I initially expected but not as bad as I feared after well over half the shareholders participated in the buyback.

        Yeah, the company has already deducted 10% TDS on total consideration . Some brokers are still incorrectly showing the income as tax -exempt. If they don’t fix it , assesses will have to do the correct reporting on their own.

          How it matters as in Income Tax return, we will get back 10 % TDS, so why to bother about TDS

        That is due to weak quarterly results compounded by market correction, especially in midcaps, but for some long-term investors, it has been quite fortuitous as the price has been high when they needed to sell and low when they needed to buy/reload. Of course, those doing a pure buyback play would have faced a loss.

          No, they can’t . ER of General category was based on promoters not participating. They can’t change their mind during the buyback process.

            This BuyBack is a live example of fact that only 2% of people pay direct taxes. Low AR suggest that people can accept income as per slab rate and still make profit.

    Suprisingly high participation by shareholders. Not sure if everyone fully understood tax implications, but AR might be less than 30%.

      It looks like the corporates,particularly the FIIs have Understood the tax implications wef 1/10/24 and the consequences are going to hurt💔 every one.

        General category and small shareholder category quotas are separate. High participation by general category shareholders cannot reduce AR for small shareholders. The only hypothetical situation in which it will have an impact is if general category participation is so low that less than allocated shares are tendered and some are transferred to small shareholders category. In that case, AR for general category would be 100% and would be lower for small shareholders even though they benefit from excess shares being transferred to them.

      This is the first one under the New tax provisions.Seeing the recent rise in price, I presume the participation to be quite high and hence, AR may be low. There is no other buyback as well. This will be especially attractive for people with nontaxable income from general sources and high short term capital gains from Equity.

      Very difficult to estimate how many people will avoid this due to complications arising from the new tax regime. I would say at the low end it should be at least 25%. At the high end, if enough people stay away it could even be 100%. If I had to guess one number, I would say around 40%. Let us see how it turns out.

    The Resolution is passed as Special Resolution with requisite majority – Buyback approved by Shareholders. We can expect record data announcement soon.

      Till 11 Oct 24 postal voting is valid so it will be after 11 Oct only

    Given the non-participation of the promotor, is it likely that the acceptance of shares will be higher for the retail quota or the general quota?

    Here’re the relevant points –
    1. Retailer participation will be lower, due to the tax treatment.
    2. DIIs may not have any tax implication?
    3. What about tax implications of FII?

        Yes obviously. Even the record date can’t be declared until the shareholders vote is done.

          You are almost right bro but it’s not to be must that record date not announced before postal ballot ends. I am not much known about this but I sure that recently a company announced BUYBACK and go for postal ballot but company announced record date before voting ended. I participated in that BB

            Which company was it ? What will happen if the company declares a record date and shareholders vote against the buyback ?

    From 600/ on or around 12/8/24 this one reached 846/a few days back and now hovering around 800/ Really sorry for people who have been unlucky in buying recently.

      I think this buyback will be completed after October and the new Income tax provisions will be applicable. Hence family members having no taxable income may be encouraged to participate. The current market price of ₹800/ looks on the higher side. Harsh ji,if you are having taxable income, better not to participate.I personally don’t consider this as a quality stock.

        all my 6–7 accounts are under lower tax slabs ,
        the price feels like on the higher side , will 750 be a good price to enter gopi sir?

          Make sure you understand the tax implications fully. The full buyback proceeds will be treated as dividend income. If you don’t have enough capital gains to offset the capital loss you will be allowed on the purchase, even accounts in low tax brackets can have huge tax burden compared to profit in many cases.

          I will hesitate to buy even if it is available at around 700/ Harsh sir.For my non taxable income friends and family members, may be a little more than that.

            Times have changed and Indices are going higher and higher.I have raised my buy target to 760/ plus.I hope and wish that the old buyback scenario will return with some kind of sensible changes .

          Please read and understand the Tax implications explained by Trinity ji and be very certain that you will have no taxable income at the end of the year even after the entire buyback proceeds are treated as dividend income .

            i read it. Now it doesnt make sense now to participate in the buyback as the amount we will receive from the company will be considered as dividend and taxed accordingly

    I wish to be away from this Buyback as my risk tolerance is very low.

      It is a positive signal that promoters don’t want to sell their shares at a price of 1025, but as far as the tax implications are concerned, it seems likely that this will get the new regime tax treatment.

        Promoters of successful corporates generally had their shares ever since the birth of the company or may have been inherited. The buy value may be next to a rupee. The new tax provision is meant to make them pay. Knowing this, some of them have started another game which is there for all to see….I will be happy so long as buyback goes on.😜

      Promoters of successful corporates generally had their shares ever since the birth of the company or may have been inherited. The buy value may be next to a rupee. The new tax provision is meant to make them pay. Knowing this, some of them have started another game which is there for all to see….I will be happy so long as buyback goes on.😜

        Matrimony promoters had not participated in the 2022 buy back either. I don’t see the game which everyone else seems to be seeing. I just see them being bullish on the company and using the buyback to increase their shareholding in the company. Since they are not participating, they would be indifferent as to who benefits from the buyback. Most promoters who use buyback as a way to earn tax free income will stop tender offer buybacks completely.

        I think there is a strong likelihood that minority shareholders with significant shareholding would vote against the buyback, but the promoters hold a majority stake and it should go through.

      I appreciate it, Guru ji. It is seen that you have participated last time when the size was 24.something and the AR was less than that in the end.The buyback price was a good 1150/ then compared to 1025 now. And what our all time great Sumit ji had then commented is also available in the zone for all to see. The problem is matrimony is arranged in the Campuses begining with Schools these days and arranged marriages are really rare and may be in the endangered category . Sorry for people who don’t even know how to fall in love 💓 in their teens and book their partners.

        Buyback size was 6.52 lakh shares last time. This time it is 7.02 lakh shares . And the shares outstanding are lower now . So, as a percentage , the buyback is bigger this time. The 24% last time would be of the percentage of capital + reserves, not of the total number of shares . It is impossible for AR to be below the % buyback size.

        Anyway, there are very few promoters who buy shares in the open market and pass up a chance to make a tax free profit at a premium. For me, that is meaningful information but everyone is entitled to their opinion .

        By the way, matchmaking is not just for arranged marriages, but also love marriage, dating, one night stands, lgtbq relationships etc. Much like everything else, there is a trend from offline to online . Infoedge and matrimony.com are the only ways to get that exposure until shaadi.com lists and infoedge is not a pure play .

          Good to know that one night participation is also available. I am interested 🙂 Being loner, day is also okay

    Don’t see how they can get shareholder approval and get the buyback completed before Oct 1. So, this might be the very first buyback under the new tax regime .

        Which one was it ? All the ones I remember seeing are either for 3 days ( only for AGMs just before the meeting ) or for four weeks.

    As promoter not participating
    Expected ER – 6 51%
    As per share holding they provided.

    The proposed Buy Back is subject to the approval of shareholders by way of a special resolution through a postal ballot (including Remote E-voting) pursuant to Sections 108 and 110 of the Companies Act, 2013 read with Rules framed thereunder and all other applicable statutory approvals. The process, timelines and other requisite details concerning the postal ballot will be communicated in due course.

    The Board has noted the intention of the Promoters and members of the Promoter Group of
    the Company not to participate in the proposed Buy Back

    No Record Date announced yet, as far as I can see. Will they be able to complete the buyback before Oct 1?

      They can complete it before Oct 1, but its going to be very tight deadling for them. Lets see. Good Buyback price and promotor not participating – good sign for retail investors.

        Last time they had a shareholder vote, I think. If that is the case this time, I don’t see how they will be able to complete it before Oct 1.

        Also, promoters not participating will mostly help the General category, not Retail.

        Matrimony promoters be like :

        Tax tum pay karo. Hum participate hi nai karenge.

    Not yet Ritam ji. But who knows! . All I mean is not worth buying before the outcome of the Board meeting is known.

    I think insiders have prior information in all buyback offers. In almost every offer, prices zoomed few days before public announcement. This one went from 600 to 800 in less than two weeks, that too after dividend.

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