Bajaj Consumer Care Limited Buyback 2025

Company Overview

Bajaj Consumer Care Limited is a leading personal care company in India, primarily known for its hair and skincare products. The company’s strong brand portfolio includes its flagship product, Bajaj Almond Drops Hair Oil, which continues to be a favorite among consumers for its non-greasy formula and nourishment benefits. The company has built a legacy of trust and quality in the personal care sector for decades, leading to its strong market presence.

Flagship Products

Bajaj Almond Drops Hair Oil, the company’s flagship product, has maintained a dominant position in the light hair oil category in India, owing to its quality, affordability, and superior benefits.

In addition to its hair oil, Bajaj Consumer Care also offers the NOMARKS skincare range, which focuses on providing skincare solutions for all skin types. This portfolio expansion reflects the company’s commitment to broadening its product offerings in the personal care space.

Expansion

Bajaj Consumer Care is actively expanding its product portfolio and market reach, exemplified by the acquisition of Vishal Personal Care Pvt. Ltd. for ₹120 crore in February 2025. This acquisition strengthens the company’s capabilities in the personal care segment and positions it for further growth.The company has also focused on increasing its presence in emerging markets to diversify its revenue streams and capitalize on new opportunities.

Global Reach

Bajaj Consumer Care Limited has an established global presence, exporting its products to numerous countries worldwide. The company’s global footprint enhances its brand recognition and allows it to tap into international demand for quality personal care products.

By expanding into new international markets, the company continues to build its reputation as a trusted personal care brand beyond India.

Commitment to Innovation

Bajaj Consumer Care invests in research and development to introduce innovative products that meet evolving consumer needs. This focus on innovation helps the company stay competitive in a dynamic market environment. The company’s ongoing efforts in product improvement and consumer engagement ensure that it remains relevant in an increasingly competitive industry.

Buy Back Offer Deal:

Buyback Type: Tender Offer
Buyback Offer Amount: ₹ 186.60 cr
Date of Board Meeting approving the proposal: Jul 24 2025
Date of Public Announcement: Jul 24 2025
Buyback Offer Size: 4.69%
Buyback Number of Shares: 6,434,482
FV: 1
Buyback Price: ₹ 290 Per Equity Share

Details of Buyback:

The proposal to buyback not exceeding 6,434,482  (Sixty-four lakh thirty-four thousand, four hundred eighty-two.) equity shares of the Company (representing 4.69% of the total number of equity shares in the paid up share capital of the Company) at a price of  Rs. 290/- (Indian Rupee Two Hundred and Ninety only) per equity share payable in cash for an aggregate consideration not exceeding Rs. 186,60,00,000/- (Indian Rupee One Hundred Eighty-Six Crore and Sixty Lakh only).

Salient financial parameters:

Particulars (in cr) Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Sales + 922 880 961 984 965
Expenses + 678 706 820 829 837
Operating Profit 243 174 141 155 127
OPM % 26% 20% 15% 16% 13%
Other Income + 35 39 37 45 36
Interest 1 1 1 1 1
Depreciation 6 5 9 10 10
Profit before tax 270 206 169 189 153
Tax % 17% 18% 18% 18% 18%
Net Profit + 223 170 139 155 125
EPS in Rs 15.12 11.5 9.63 10.88 8.77
Dividend Payout % 66% 70% 51% 28% 0%

How to Participate in buyback?

1. Firstly, to be eligible for the buyback the investor should have shares of Bajaj Consumer Care Limited in Demat or physical form as on the record date [To be updated]. 2. Once you have shares in Demat, you can participate in the buyback process which is opening from [To be updated] by selling your shares through your broker on NSE or BSE 3. Then on [To be updated], the payment will be given to you for accepted shares and unaccepted shares will be returned to your Demat account.

Profit from the buyback on the bases of acceptance Ratio:

Buy 690 Shares at CPM of Rs. 234 (2,00,000/290)
Acceptance Ratio 33% 50% 75% 100%
Amount Invested in Buyback 161460 161460 161460 161460
No. of Shares Buyback 228 345 517 690
Buyback Profit 12768 19320 28952 38640
Profit% 7.91% 11.97% 17.93% 23.93%

75 Comments

    At current price of Rs. 243 if we assume AR of 30%, then break-even price would be Rs. 223. Anyone here please share your opinion that, is it worthwhile to Invest now or better stay away. Would you expect price to fall below Rs. 223 after 03rd September. Please advice.

      Well gentlemen this is purely my personal advice.
      At the CMP, the gain us coming out to be 18% which is loss making for individual with 20/30% tax slab. A person with 15% tax slab won’t make any money if the AR is below 100%.

      Coming onto 223Rs. The technical are strong and stock valuation is reasonable. 221 is a strong support so I don’t think the stock will go towards 223 level in next one month. But, this buyback is not very lucrative

        Very true, Aditya Ji! Nowadays, buyback tends to be beneficial only if you apply through accounts where there is no tax impact. Further, it really makes sense only when the acceptance ratio is above 50%. This is because a significant portion—around 10% of your buyback consideration—is deducted as TDS, which you can recover only after filing your ITR.

        Thank you Aditya ji, for your valuable insight.
        Amendment in Income Tax Laws treating the entire buyback proceedings as dividend has changed the game. Buyback is now beneficial only for those paying zero Income Tax.

        Yes, the settlment window is T+1 buy on 4th will be settled in your demat by 05th. Make sure to the check the LTP on th buying date which will decide your potential gains. (Keep tax, AR and ER in mind)

          5th September is a settlement holiday. Shares bought on the 4th will be settled on the 8th.

          To be eligible for buyback, in my opinion, 3rd September should be the last date to buy, so that shares get settled on the 4th.

        You should buy the stock by 3th sept because depositories will be closed on 5th sept so no settlement will happen for the trades done in 4st September.

    I have a general question about income tax filing for the last financial year. I participated in the Matrimony buyback, which was executed under the new buyback rule. I understand that the entire sale amount is treated as dividend income. My question is: can the cost of acquisition be adjusted (nulled) against my other short-term capital gains?

    What are the chances that I bought Bajaj share today and sold it before 1-2 days before record date considering that stock price will try to come near buyback price.

    If anyone know expected record date, please let me know

      You can expect record date be on or before 10th Sept… The whole buyback procedure might take Sept month to complete

        Sir apke according acceptance ratio kya rhe skta h isme …and tanla me itna km acceptance ratio kyu ho paya

          Tanla main company ka 40% retail k pss hai plus 36% ka premium tha. jitna jyada retail holding utna jyada retail reserved participation. thats why reserved AR < general AR…. Bajaj consumer main only 30%(which is high) is with the retailer and also its a huge buyback of 4.69% of whole company. matlab aprox 1% reserved hoga…SIS main retailers opnly had 10% share holding that too 10% premium thats why we got 100% AR. in BAJAJCON, last year 55% ka AR tha. I am expecting atleast 55-60% AR because premium only 20% hai toh wese bhi bahout saare retailers dur rahenge but we still can't ignore that there are alot of retailers in this company

    Remember there is intant Tax deduction of 10% on recieved amount from the buyback company.
    I experienced same in tanla platforms buyback.

    Remember there is intant Tax deduction of 10% on recieved amount from the buyback company.
    I experienced same in tanla platforms buyback.
    For eg: co. Accepted 100@875/-
    Amount =87500
    Deduction=8750 as TDS
    Realisation in bank=78750/-
    If u have same capital to rollover try accordingly.

      You have to pay more tax in return if you are in 20 or 30 % bracket. If in no tax bracket then you can file return

      10 shares in buyback is not a good idea… last year acceptance was 55% and even if 5 shares go in buyback, you wont make money because of taxes and charges

      After annoucing the buyback, they hv to take approvals from stakeholders. Results will be out by 31 august and RD might bee few days ahead.

        Thank you sir for reply.
        One more thing what are the chances that they don’t do buyback, like what is the probability that stakeholders doesn’t approve as I wanted to increase my position but in fear that if the buyback gets cancelled will face loss then.

          generally, the board’s decision is unofficially backed by the shareholders… if the approval is not made. it means that there is a clash between shareholders and the Board, which hardly happens… Prime Securities buyback was disapproved by shareholders because 90% of the shares are with the retailers. for the resolution to pass, we need atleast75% votes… promoters, FII and DII have aprox 70% and they will most probably approve because if they would have disagreed, the board would have never made such proposal at the first place

    Voting notice for buyback approval has been sent. Last date of voting is 29th August, result will be out by 31st August and record date may be between 1st and 10th September.

    Share will fall tomorrow. Bad for those making short term position. Probably good for company in long term

    It good 4.89% and probably 100% AR for retail with new tax structure… The important point is only 18% appreciation over current rate…
    So if you are in 20% tax slab, you got to loose 2% on capital as tax…
    And if you get tax returned.. then hold of 50% of profit for almost a year…

        Good to see you back in the Zone after a pretty long time,Sumit ji .Also badly missing are a few more friends including Rohit Agarval ji .Hope you are doing well in the secondary market

        Sumit ji,
        Quite happy to see your comment after a long time. I hope that everything is fine at your end. I pray god to bless you with all the best throughout. We all are eagerly waiting to know your strategy regarding buying of the shares at this juncture. Will you please?

      if i have f&o losses then it is offsetted or minused & income falls below 8 lakhs upto 4 lakh it is free

      Sumit ji 18 appreciation on current price
      And tax on total profit 20 percent fir loss kaise hoga

        tax is not on total profit
        its on total received amount as the whole amount gonna be dividend income

      It is very tough to decide to participate in Gen category in one account or retail category in two account. Because retail shareholders are more than 15% and promoters and FII will not participate.Then what will be AR in General Vs Retail,if compare

    Bajaj Consumer

    Buyback Size 186.60 Crore
    Record Date – after Approval from shareholder
    No of Shares to be buyback-64,34,482
    Buyback Price – 290
    Retail Shareholder Quota – 965172

    Note:- Promotors are Not Participating

    Just over a year ago the Company had a buyback of just over 4 % with an attractive AR of about 55%. The buyback price was 290/ and promoters didn’t participate. Waiting for the announcement.

        I will be available in this media group for any queries which the rules may permit. If you are not satisfied with it I may let you know my email id,dear Ayush ji

          Shivramkrishnaji and Sumitji Namaskar.Keep it going on as it was before 1 Oct 24

            Girish Tiwari ji,
            A very very good morning. Thank you very much. Nowadays I am engaged otherwise.

      Last time AR accha aaya tha kyon ki tender close hone pahle uska rate buyback price ke aas pass trade kar raha tha

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