Urban Company Limited IPO
Urban Company is a technology-driven, full-stack online services marketplace, providing quality-focused home and beauty services. As of June 30, 2025, the company operates in 51 cities across India, UAE, and Singapore, while services in Saudi Arabia are offered through a joint venture.
Business Model
The company follows a platform-based B2C model, enabling customers to book a wide range of standardized services delivered by trained, independent service professionals.
a) Service Categories: Home services (cleaning, pest control, plumbing, electrical, carpentry, appliance repair, painting, InstaHelp), beauty and wellness (skincare, hair grooming, men’s grooming, massage therapy).
b) Products: Tools and consumables for service professionals, sourced from select brands, some exclusively manufactured for Urban Company.
c) Native Brand: Offers water purifiers (launched FY23) and electronic door locks (launched FY24).
d) International Operations: Provides services in UAE, Singapore, and KSA (via JV since Jan 2025).
Market Opportunity
India’s home services market was valued at US$60 billion in FY25 and is expected to grow at 10–11% CAGR to reach US$100 billion by FY30, though online penetration is still below 1%. Urban Company is positioned to capture this opportunity by addressing key industry gaps—ensuring standardized, reliable service delivery for consumers and improving earning potential for service professionals.
Segments of Operations
1. India Consumer Services includes all home, beauty, and wellness services, structured into Standard Service Units (SSUs) with defined parameters, SOPs, pricing, and prescribed products.
2. Native Products focused on innovative consumer solutions, currently water purifiers and smart door locks.
3. International Business: Services across UAE, Singapore, and KSA (via JV), Supplies tools and consumables to service professionals abroad.
Competitive Strengths
i) Trusted Brand: Established as a leader in organized online home services.
ii) Standardized Services: Structured offerings ensuring quality and reliability.
iii) Technology Integration: Strong platform enabling operational efficiency.
iv) Professional Empowerment: Enhancing earnings, training, and long-term engagement.
v) Innovation: Expanding into home solutions via Native.
Objects of the Urban Company Limited IPO:
Urban Company Limited IPO Details:
| Open Date: | Sep 10 2025 |
| Close Date: | Sep 12 2025 |
| Total Shares: | 18,44,66,018 |
| Face Value: | ₹ 1 Per Equity Share |
| Issue Type: | Book Building |
| Issue Size: | 1900 Cr. |
| Lot Size: | 145 Shares |
| Issue Price: | ₹ 98-103 Per Equity Share |
| Listing At: | NSE,BSE |
| Listing Date: | Sep 17 2025 |
Promoters And Management:
Financials of Urban Company Limited IPO:
| Particulars | 3M FY2025-2026 | FY2024-2025 | FY 2023-2024 | FY 2022-2023 |
| Net Transaction Value | 1,030.60 | 3,270.90 | 2,563.90 | 2,077.90 |
| Revenue from Operations | 367.20 | 1,144.40 | 828.00 | 636.50 |
| Contribution margin (% of NTV) | 19.67% | 19.53% | 18.81% | 16.51% |
| Adjusted EBITDA | 21 | 12 | -119 | -297.6 |
| Adjusted EBITDA Margins | 5.74% | 1.06% | -14.37% | -46.76% |
| PAT | 6.9 | 239.7 | -92.7 | -312.4 |
| PAT Margins | 1.87% | 20.94% | -11.19% | -49.08% |
| Annual transacting consumers (Million) | 7.02 | 6.78 | 5.75 | 4.93 |
| Average monthly active service professionals ( In Numbers) | 54347 | 47833 | 46012 | 42523 |
| Operating Cash Flows | 21.8 | 54.5 | -85.5 | -237.7 |
| Note: Sudden Increase in PAT 2025 is because of Deferred tax Credit of 211.2 Crore | ||||
Comparison With Peers:
Lead Manager of Urban Company Limited IPO:
Registrar of Urban Company Limited IPO:
Discussion on Urban Company Limited IPO:
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