About the Company

The Company is an applied biotechnology startup operating in the niche field of researching, developing & marketing high quality, best-in-class nutraceutical products i.e. multi-nutrient functional beverages to prevent and/or manage lifestyle-related diseases.

” Nutraceuticals might be defined as substances that have physiological benefits or provide protection against chronic diseases. Nutraceuticals may be used to improve health, delay the aging process, prevent chronic diseases, increase life expectancy, or support the structure or function of the body“.

Products of the Company:

a) Bounce Superdrinks’ is a low-calorie hydration drink range and is the flagship brand of the company. Bounce Superdrinks’ is manufactured under the brand name of ‘Bounce Super water ’in 6 flavors viz. perky peach, watermelon, zesty green apple, peppy pink guava, tangy orange, and litchi.

b) VitaMe Enriched Beverages’ are multi-nutrient drinks customized to meet gaps in the daily diet thereby offering loads of different nutrients in a ready-to-drink, low-calorie beverage format in four flavors.

The Company is bridging the increasing gap between demand & supply for healthy products with its healthy, nutritious & flavorsome drinks – ‘Bounce Superdrinks’ & ‘VitaMe Enriched Beverage’. They have been working in a most focused manner for the last 4 years to fully evolve a well-researched product and develop a niche brand within this nascent but high potential market.

Market Size and Opportunity

The nutraceutical market is segmented into functional foods, functional beverages, and dietary supplements. Globally, the nutraceutical market is predicted to record revenue of USD 671.30 billion by 2024, registering a CAGR of 7.5% during the forecast period (2019 – 2024). Globally, nutraceuticals are gaining importance and are becoming a part of the consumer’s daily diet. Looking at the current trends, the Indian nutraceutical market is forecasted to grow from a value of US$ 2.8 Billion in 2015 to a value of US$ 8.5 Billion by 2022. A functional beverage is an emerging segment of the Indian nutraceutical industry that was valued at US$ 0.3 Billion in 2015.

With wellness increasingly becoming a mainstream thought amongst the millennial population along with changing lifestyle preferences and people consciously taking preventive healthcare measures, nutraceuticals are expected to gain prolific growth in the years to come.