Sungold Media and Entertainment Limited IPO
(i) Sungold Media and Entertainment Limited were Incorporated in 1995. The Company was engaged in the business of Marketing, Development, and Maintenance of Farm Houses, Holidays Resorts, and Housing Society etc. Pursuant to the change of the object, the company is currently engaged in the media and entertainment services.
(ii) They provide a complete solution for the branding of the clients business. They do Graphics design, Website design, Video Editing, Digital Marketing, Photography, Videography, Mobile App Development, Celebrity Management and Distribution services.
(iii) The Company Services includes:
a) Development of Web Portals
They are developing a number of web portals like www.liveupdates.co.in, www.entertainment365.in, and www.gujaratdevelopment.com etc which is owned and maintained by the company for the promotions of the different area of business activities. Further, they also develop web portals for third-party.
b) Digital Marketing Services:
They do digital marketing and promotions for the clients in several social media site Facebook Blog
1. Facebook 2. YouTube 3. Whatsapp 4. Twitter 5. Instagram etc
c) Designing Services:
1. Files 2. Envelopes 3. Booklets 4. Fex, Flyers 5. Logo 6. Letterheads 7. Challan Book 8. Leaflets 9. I-Cards 10. Copy Book and Receipt Book 11. Catalogue 12. Registration Pads 13. Bill Books 14. Brochure
d) Website Designing
1. .NET 2. Php 3. E-Commerce website 4. Word press 5. Static 6. Dynamic 7. Umbraco 8. Majento 9. Responsive
e) Video Editing Services:
1. Product Video 2. Animation 3. TV Serial 4. Music Album 5. Corporate Video 6. Movie 7. Advertisement 8. Colour Grading
f) Photography Services:
1. High Fashion 2. Advertising 3. Marriage Shoot and more 4. Beauty 5. Celebrities
Objects of the Sungold Media and Entertainment Limited IPO:
Sungold Media and Entertainment Limited IPO Details:
| Open Date: | Aug 09 2018 |
| Close Date: | Aug 14 2018 |
| Total Shares: | 1,350,000 |
| Face Value: | ₹ 10 Per Equity Share |
| Issue Type: | Fixed Price Issue IPO |
| Issue Size: | 1.35 Cr. |
| Lot Size: | 10000 Shares |
| Issue Price: | ₹ 10 Per Equity Share |
| Listing At: | BSE SME |
| Listing Date: | Aug 24 2018 |
Promoters And Management:
Recommendation on Sungold Media and Entertainment Limited IPO:
Lead Manager of Sungold Media and Entertainment Limited IPO:
Registrar of Sungold Media and Entertainment Limited IPO:
Company Address:
Bid Details of Sungold Media and Entertainment Limited IPO as on
14 Aug 2018 | 11:58:03 PM
| Category | No.of shares offered | No. of shares bid |
|---|---|---|
| 675,000 | 1,190,000 | |
| 675,000 | 1,390,000 | |
| - | - | |
| 1,350,000 | 2,580,000 |
| QIBs | No |
| QIBs+HNIs Subscription | 1.76X |
| Retail Subscription | 2.06X |
| Total Subscription | 1.91X |
Discussion on Sungold Media and Entertainment Limited IPO:
11 Comments
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As expected the Sungold Media opens at discount of 2.56% and now at 11:40 PM trading at a price of 9.50.
I find it very hard to digest how bse exchange allow such company with criminal background of promoters, provide wrong information to exchange and penalised in past. If there has been violation then such company should have never been allowed to come with ipo
BSE has a 3-4 general condition related to financials and if the company is fulfilling that they will give the green flag to the company for an IPO. They won’t bother beyond that.
Avoid
The company has some serious corporate governance issues, as per DRHP Page #16, the company has mentioned that certain of their promoters, directors have provided false information to the stock exchanges in the past, the change in a shareholding pattern not communicated to the stock exchange, and they have provided false information regarding Substantial Acquisition of Shares and Takeovers for which SEBI has imposed penalty of Rs. 10 lacs on them for violation of Regulation 7 (A) of SEBI.
DRHP Page#150
A Criminal Case is pending against one of their director Mr. Amit Rameshbhai Kotia , under section 304A of IPC i.e Culpable Homicide not amounting to murder. Such is the stature of management of the company. Please avoid such companies.
One of the promote,r Mr. Rajiv Rameshchandra Kotia holds 16,53,550 no. of equity shares as on date of the prospectus. Out of 16,53,550 no. of equity shares the promoter is offering 13,50,000 no. of equity shares which are close to 81%.
Net Profit is in a downtrend in the last 3 years.
The government has started SME Portals in 2012 to help small companies to raise credit form the market for their business expansion, as the growth of the SME sector is of paramount importance for economic development. However, over the years companies have taken undue advantage of this platform and now companies like Sungold Media and Entertainment Limited are using the platform to sell their share and make a profit. The very purpose of this platform is losing shine because of such companies.
Sales and profit of company is too low.better not to risk your money in such issue
Also business is not stable as cant make out what there business expansion and future growth plans wil be.
They start with marketing of farm house and changed their business later.
SME+OFS= Avoid on first look.