Ahmedabad based S. M. Gold Limited was incorporate in 2017. The company is engaged in the business of manufacturing and wholesale trading of mangalsutra jewellery. Besides mangalsutra jewellery, a minor part of business also includes other jewellery`s like Rings, Chain, Earrings, Ear Chain, Nose-rings/Nose pins, waist belts, Anklet, Zuda, Toe Ring, Pendant Set/Pendant, Bracelet and Bangles., wedding Jewellery, festive Jewellery.
The Company jewellery is mostly traditional in style and is handmade by our workers. They have an in-house designing team which designs the mangalsutra and other jewelries in traditional, modern and indo-western style. They also directly purchase designs from other jewellery designers. Apart from manufacturing jewellery ourselves, They also get our mangalsutra and other jewellery`s manufactured through job workers. These job workers are located in Ahmedabad, Rajkot, Kolkata and Mumbai. The raw material and design are provided by us to these job workers. The job workers take an approximately 10-12 number of days to complete the finished jewellery. However, no formal agreement has been executed with either of these job workers. Besides, manufacturing and job work, we also purchase readymade mangalsutra and other jewellery`s from other independent jewellery wholesalers located in Mumbai.
The major raw material used for making mangalsutra and other jewellery`s is gold, black pearls, stones, Kundan etc. They source gold bar from bullion market & local markets in Ahmedabad. Black pearls and other raw material is sourced from local market of Ahmedabad and from Jaipur.
Promoters of S. M. Gold Limited Company are:
Mr. Priyank S. Shah, aged 29 years, is the Promoter, Founder Director and Chief Financial Officer of our company. He has completed the First year of B.com from the Gujarat University and after that, he has joined the jewellery business of his father to learn various business aspect in the year 2007, after gaining experience in jewellery industry he has started his own Proprietary firm under the name M/s. S. M. Gold in the year 2009. For the expansion of business, he with his brother started the company. His in-depth knowledge of jewellery industry has contributed immensely to the growth of our company. Currently, he is looking after the marketing and accounts department of our Company. He also responsible for strengthening the sales and marketing strategy of the company.
Mr. Pulkitkumar S. Shah, aged 27 years, is the Promoter, Founder Director and Managing Director of our company. After completing his HSC from Gujarat Board, he obtained a certificate in Information Technology from ATMC (Australian Technical and Management College) in the year 2009. On finishing his education, he joined the family business of jewellery. Learning the skills of running a business and in specific jewellery business, he ventured out to start his independent jewellery business under the name of M/s. Kriya Gold in the year 2013. In 2017, he along with his brother started this company- S. M. Gold Limited and both together become the Promoter of the company. He has more than 8 years of experience in jewellery industry. As an MD and Promoter of the company, his responsibility is maintaining the traditional and antique designs of mangalsutra`s and other jewellery and innovating newer, trendier and fashionable designs for mangalsutra`s and other jewellery manufactured and sold by the company.
Financials of S. M. Gold Limited IPO:
For the year/period ended (in Rs Lacs)
Profit After Tax
Recommendation on S. M. Gold Limited IPO:
Review and Recommendation of S. M. Gold Limited IPO from IZ team is:2/10[ No growth is shown by the company in the last 5 years. The Jewelry sector companies are under heat in the SME segment. The recent listing of UH Zaveri has eroded the wealth of Investors as well as the confidence of them in this sector.]